Conversion Rate Optimization, CRO Specialist

• Own testing and optimization of direct-response lead-generation funnels, including landing pages, lead forms, qualification flows, and thank-you pages
• Generate split-test ideas across headlines, copy, layouts, form design, qualification questions, CTAs, trust elements, and page speed
• Use PostHog analytics, session replays, heatmaps, platform data, and lead-quality feedback to identify friction points and develop hypotheses
• Research competitor funnels and industry best practices
• Maintain the split-test calendar and pipeline from ideation through backlog, build, QA, launch, and readout
• Prioritize tests using expected impact, confidence, and level of effort, such as ICE scoring
• Ensure tests reach meaningful sample sizes and avoid overlapping tests that could contaminate results
• Maintain a central log of test results and findings
• Design test variants end to end, including layout, visual hierarchy, CTAs, color, imagery, forms, and mobile experience
• Produce build-ready designs in Figma or similar software and use AI design tools to explore options
• Provide dev/tech with responsive behavior, states, tracking events, and acceptance criteria
• Write test briefs and specifications covering variant details, success metrics, tracking requirements, and launch dates
• Coordinate build timelines between Marketing and dev/tech
• QA pages, forms, pixels, UTMs, and lead-routing/CRM integrations on desktop and mobile
• Scope new features and tools to improve testing speed or conversion performance
• Monitor conversion rate, CPL, lead quality/qualification rate, form abandonment, and downstream conversion to signed cases
• Analyze results with statistical rigor and recommend rollout, iteration, or termination
• Share weekly testing updates and monthly performance summaries with Marketing
• Partner with media buyers to align landing-page tests with ad angles, audiences, and traffic sources
• Provide creative and copy feedback based on conversion performance
• Work with Intake and Compliance to support lead quality and advertising/consent requirements
• Deliver success metrics including PostHog review, metric definitions, landing-page inventory, design-tool recommendations, testing pipeline, test templates, at least two tests launched monthly from month two, QA/readouts, tracking checks, implementation tickets for winners, and post-launch performance tracking

• 3+ years of experience in conversion rate optimization, growth marketing, or performance marketing
• Proven track record of running A/B or multivariate tests and driving measurable lifts in conversion rate or CPL
• Experience optimizing lead-generation funnels is strongly preferred
• Familiarity with PostHog or a comparable platform such as VWO, Optimizely, or Convert
• Familiarity with Google Analytics 4, Google Tag Manager, and landing page builders or CMS platforms
• Strong understanding of statistical significance, sample size, and test design
• Proficient in Google Sheets or Excel for tracking and analysis
• Ability to evaluate lead quality and downstream results beyond top-line conversion rate
• Solid understanding of conversion tracking, pixels, UTMs, and attribution
• Experience managing a pipeline or roadmap of multiple projects simultaneously
• Ability to write clear, detailed briefs for developers and hold cross-functional teams to timelines
• Ability to manage priorities independently in a fast-moving, test-and-learn remote environment
• Basic HTML/CSS knowledge is a nice-to-have
• Experience with lead routing or CRM platforms is a nice-to-have
• Experience with call tracking platforms such as CallRail, Invoca, or Ringba is a nice-to-have
• Experience with TCPA and consent capture tools such as TrustedForm is a nice-to-have
• Experience in legal, insurance, healthcare, or other regulated-industry marketing is a nice-to-have

• Uncapped quarterly profit-sharing bonuses based on company performance
• 100% company-paid monthly premiums for Fortune 500 level quality medical, dental, and vision insurance plans for US based employees and dependents
• 100% company match on employee contributions to either HSA or FSA flex benefits plans for US based employees
• $500 free FSA company contribution, even if $0 employee contribution
• 401k plan with full company match of up to 6% of salary and no vesting period required for US based employees
• Unlimited paid time off with planned role/responsibilities coverage
• Wellhub wellness benefit with access to 20,000+ gyms, studios, and wellness apps, fully covered by the company
• Work from home equipment budget at company's discretion
• Forever remote work environment
• Growth opportunities
• Flexible work environment