Regional Head of Marketing, APAC

• Execute the regional marketing strategy and development plans to generate regional revenue and drive conversions
• Collaborate with Brand & Product Marketing to activate regional programs
• Identify regional growth opportunities, customer segment trends, and competitive activities
• Improve campaigns and drive performance marketing with Growth Marketing and cross-functional leaders
• Establish sales enablement activities and support new sales pipeline growth with sales teams
• Manage direct agency relationships for localized campaign design and implementation
• Serve as the central regional marketing contact and escalate to the Regional MD
• Customize marketing assets for local markets
• Provide line management support, coaching, development, guidance, and escalation for Regional Marketing
• Define locally meaningful activities focused on PMI awareness and lead generation
• Develop KPIs and goals, track marketing performance, report against objectives, and recommend adjustments
• Analyze regional trends and future opportunities with the Growth Marketing lead and PMI analytics team
• Establish regional marketing operational processes, field marketing support, and team coordination
• Maintain knowledge of PMI strategy, solution capabilities, strategic direction, and team capabilities
• Build relationships with global business teams and stakeholders
• Adopt relevant Marketing Technology and Operations processes and governance

• Bachelor’s degree in marketing or equivalent; MBA preferred
• Minimum of 10 years of marketing experience; regional or global experience required
• Experience working in a sales environment in a growing global organization or similar product environment
• Ability to develop high-level marketing strategies
• Solid understanding of the technical, financial, and operational elements of the organization
• Track record of successful vendor management
• Ability to effectively collaborate across the organization as well as with external partners
• Knowledge of marketing and relationship management tools and techniques with the ability to present and apply them in an association environment and externally on senior management and top executive level
• Excellent interpersonal and teamwork skills, including demonstrated team-based operational and strategic results, with the ability to lead, retain, and progress staff
• Experience working in an agile, dynamic, and customer-centric environment
• Excellent communication, collaboration, presentation, and negotiation skills
• Proficiency in the business language- English
• Possible travel up to 25%

• Possible travel up to 25%