Lifecycle Marketing Specialist

• Plan, execute, and optimize lifecycle marketing campaigns across email, SMS, push notifications, and other digital channels
• Develop customer engagement strategies for acquisition, onboarding, activation, retention, and reactivation
• Build and manage automated marketing workflows and customer journeys using CRM and marketing automation platforms
• Segment customer audiences based on behavior, preferences, and lifecycle stages
• Create and optimize personalized marketing campaigns to improve engagement, conversion, and retention
• Coordinate campaign calendars, content requirements, and execution timelines
• Conduct A/B testing on messaging, subject lines, audience segmentation, and campaign performance
• Monitor and analyze open rates, click-through rates, conversions, retention, and customer lifetime value
• Prepare performance reports and provide actionable recommendations based on campaign data
• Collaborate with marketing, product, sales, and customer success teams
• Identify opportunities to improve marketing automation, customer engagement, and lifecycle processes
• Ensure compliance with data privacy regulations, consent requirements, and email marketing best practices
• Stay updated on CRM technologies, marketing automation tools, and lifecycle marketing trends

• 2+ years of experience in lifecycle marketing, CRM marketing, email marketing, or marketing automation
• Advanced English (C1)
• Strong analytical, communication, and problem-solving skills
• Excellent time management and organizational skills
• Proven experience developing and executing customer lifecycle campaigns
• Hands-on experience with CRM or marketing automation platforms such as HubSpot, Braze, Klaviyo, Iterable, or Salesforce Marketing Cloud
• Strong understanding of customer segmentation, automated workflows, and personalized messaging
• Experience conducting A/B testing and optimizing campaigns based on performance data
• Knowledge of email marketing metrics, customer retention strategies, and conversion optimization
• Ability to interpret marketing data and translate insights into actionable improvements
• Strong attention to detail and a proactive, results-driven mindset
• Ability to work independently and collaborate with international teams

• Work from anywhere with true flexibility and freedom
• Earn in USD with compensation that matches your expertise
• Dedicated paid time off
• Fully covered international certifications
• Access coworking spaces worldwide
• English development opportunities
• International team activities
• Personalized gifts and welcome kit
• Referral program with earnings