Content & Performance Marketing Manager

• Develop ideas for video and graphic ads for performance campaigns on Meta and Google
• Independently create content, including authentic customer feedback
• Represent the brand at photo and video shoots
• Independently edit and handle post-production of video and image assets for ads and organic content
• Plan, build, optimize, and scale paid performance campaigns
• Develop content ideas and produce posts for social media channels and, where applicable, websites and landing pages
• Systematically test hooks, thumb-stoppers, intros/outros, creatives, and copy
• Convert test insights into reusable modular systems
• Conduct topic and keyword research for ad creatives and further customer journey content
• Evaluate test results using Meta Ads Manager and Google Ads and derive specific actions
• Take on campaign management and optimization responsibilities over time
• Work closely with the Marketing and Sales teams to obtain authentic statements and customer feedback

• Experience in performance marketing, for example with Meta Ads or Google Ads
• Experience managing campaigns from creation through optimization to reporting
• Strong understanding of content, trends, and formats
• Proficiency in CapCut, Premiere Pro, After Effects, Photoshop, Figma, or Canva
• Creative ability to bring your own ideas to life both in front of and behind the camera
• Analytical mindset and the ability to derive actionable insights and optimizations from ad and test results
• Independent, structured approach to work
• Ideally, experience in a D2C/e-commerce environment or in healthcare/FMCG
• Willingness to submit a résumé and, preferably, work samples; an application video is optional

• Freedom to shape and influence your area of responsibility
• Remote work
• Individual, needs-based professional development and coaching
• Discounts on Planet Group products (Byox, Inuvet, Planimol, EQX)
• Exclusive discounts and offers at countless shops and brands through our Corporate Benefits program
• Opportunity to join Hansefit, with access to numerous sports and health offerings after successfully completing the first six months of employment
• A role offering initiative, responsibility, and the opportunity to contribute your own ideas
• A unique and friendly company culture