Social Media Manager

• Define Social Media strategies tailored to each client’s objectives, target audience, and positioning
• Identify relevant platforms, including LinkedIn, Instagram, Facebook, and TikTok
• Define editorial guidelines, content pillars, formats, and posting frequencies
• Build and manage editorial calendars
• Monitor trends, formats, and platform developments
• Develop topics and editorial angles tailored to each brand
• Write and adapt posts, hooks, captions, and calls to action
• Create, schedule, and publish content across different platforms
• Use AI tools to accelerate research, ideation, and content production
• Produce simple visual content with Canva and coordinate advanced productions with creatives
• Ensure consistency with each brand’s visual identity
• Monitor comments, messages, and interactions, and engage with communities
• Grow audiences organically and drive engagement
• Track KPIs including reach, impressions, engagement, audience growth, clicks, traffic, and conversions
• Analyze performance, adapt strategies, and prepare reports with actionable recommendations
• Drive the strategy toward visibility, engagement, and the generation of business opportunities

• Strong, demonstrable experience in Social Media Management, ideally in an agency environment or managing multiple clients simultaneously
• Excellent command of LinkedIn, Instagram, and Facebook
• Knowledge of TikTok is a plus
• Excellent writing skills, with the ability to adapt tone, messaging, and formats to different brands and audiences
• Proficiency in Canva or similar tools for producing simple content
• Ability to collaborate with creatives on more advanced productions
• Ability to develop a genuine editorial strategy beyond simply publishing content
• Ability to analyze Social Media performance and turn results into actionable recommendations
• Good command of AI tools applied to research, ideation, and content creation
• Strong understanding of the challenges and constraints faced by small and medium-sized businesses
• Excellent ability to manage multiple clients and editorial calendars simultaneously
• Autonomy, creativity, attention to detail, proactivity, and the ability to regularly propose new ideas
• A portfolio or examples of managed accounts, created content, and achieved results are highly valued

• 100% remote work
• Project-based or time-based collaboration, depending on the project