Paid Social Specialist, Meta Ads Specialist

• Develop and manage advertising campaigns using Facebook Ads Manager.
• Manage 25+ ad accounts, ensuring optimal structure and performance.
• Create compelling ad creatives, including copywriting and image selection.
• Analyze performance data to drive campaign improvements.
• Present detailed campaign performance reports to clients.
• Provide data-driven recommendations for optimizing campaign performance.
• Collaborate with clients to align campaign goals, audiences, and budgets.
• Ensure ad quality assurance, targeting accuracy, and correct landing page links.
• Boost organic content on client pages.
• Install and configure Meta Pixels on websites and applications via Google Tag Manager.
• Troubleshoot Meta Pixel functionality and data discrepancies.
• Define and set up custom conversions to track business-specific user actions.
• Develop and manage custom audiences based on pixel data.
• Use pixel data to create and update client lists for personalized advertising.
• Stay updated with Meta advertising practices and implement new strategies and tools.
• Collaborate with marketing, development, and creative teams on Meta Pixels, ad campaigns, and ad creatives.

• 3–4 years in Facebook advertising campaign management.
• Expertise in Facebook Ads Manager and Meta Business Suite.
• Experience with Meta Ads Manager for multiple clients.
• Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
• Strong project management and attention to detail.
• Analytical skills for data-driven campaign recommendations.
• Excellent communication skills for effective client interactions.
• Experience running video ads.
• Familiarity with other digital marketing channels, such as Google Ads, is a plus.
• Media buying, planning, and creative strategy on Meta platforms.
• Proficiency in HubSpot or similar CRMs.
• Knowledge of Asana or similar project management software.
• Experience with Canva for creative development.
• Copywriting and editing skills.
• Must be comfortable working Monday–Friday, 9 AM–5 PM CST.

• Remote work: Work from anywhere—our team is global, and we value work-life balance.
• Growth opportunities: Chance to shape your role and grow with the company.
• Innovative culture focused on leveraging data to solve challenges and drive success.
• Confidentiality and Non-Circumvention Agreement as part of the recruitment process.