Digital Analytics Specialist

• Design, implement, and deliver modern digital measurement and data solutions for customers
• Implement and manage digital analytics platforms, event tracking frameworks, customer data platforms, and data pipelines
• Support marketing measurement and advanced analytics initiatives
• Collaborate with marketing teams, engineers, and data stakeholders
• Ensure reliable, scalable, and accurate data collection across web and mobile platforms
• Translate business and marketing requirements into scalable tracking and measurement architectures
• Implement robust analytics solutions and technical documentation
• Communicate technical measurement concepts to technical teams and marketing stakeholders
• Solve complex tracking and technical problems

• Strong experience working with Google Analytics (GA4) and Google Tag Manager (GTM)
• Strong experience designing and implementing data layers and event tracking frameworks
• Excellent verbal and written communication skills in English
• Experience integrating analytics and marketing data into data warehouses and BI tools (nice to have)
• Experience building analytics data pipelines and transformations using tools such as dbt or similar frameworks (nice to have)
• Familiarity with identity stitching and user identity frameworks across web, mobile, and backend systems (nice to have)
• Experience in the Digital Commerce domain, including tracking shopping cart, checkout flows, and conversion funnels (nice to have)
• Experience with cloud platforms such as Google Cloud Platform or AWS (nice to have)
• Experience with Mobile Measurement Platforms such as AppsFlyer, Adjust, Branch, Kochava, or Singular (nice to have)
• Based in the Philippines
• Comfortable working as a freelancer/contractor
• Fluent in English and comfortable working in an English-speaking environment

• Remote work arrangement
• Freelance/contractor work opportunity