Freelance Creative Lead – Creative Strategist

• Own creative strategy, quality standards, structured testing, and long-term content development for Pflegia, Praxia, and Docia
• Translate performance marketing data into actionable creative recommendations
• Develop and manage a structured testing framework, from hypotheses through to learnings
• Define angles, hooks, formats, and audience-specific messaging
• Document learnings and scale and adapt successful concepts across multiple brands
• Identify new creative opportunities based on performance data, audience insights, and market developments
• Conduct final reviews and approvals of creatives for visual quality, content, messaging, wording, and audience relevance
• Provide early feedback on concepts, scripts, copy, and drafts
• Ensure creative standards and provide the team with clear creative direction
• Own the content pipeline and creative roadmap
• Set priorities based on business goals, performance, and team capacity
• Coordinate workloads across brands and improve project organization, for example in Asana
• Ensure clear responsibilities, realistic deadlines, and a reliable creative process
• Bring structure to ideation, testing, evaluation, and iteration
• Further develop the creative positioning of Pflegia and Praxia, and sharpen Docia’s creative direction and brand identity
• Develop and promote formats, testimonials, creator content, and community insights
• Develop long-term creative concepts

• At least 5 years of experience in creative strategy, art direction, or creative leadership
• Strong understanding of performance and paid social creatives
• Demonstrated ability to translate performance metrics such as scroll-stop rate, CTR, and conversion rate into creative decisions and scale successful concepts
• Experience building or managing a structured creative testing framework
• Excellent creative judgment and the ability to make final decisions and approvals
• Strong understanding of messaging and copy
• Experience leading, mentoring, or coordinating creative teams, as well as prioritizing multiple brands or projects
• Fluent German
• Very good command of English
• Enjoy working closely with Performance Marketing and Content teams
• Experience in a startup, scale-up, or multi-brand environment
• Experience in healthcare, recruiting, or a regulated or trust-based industry
• Hands-on experience with Meta Ads, Google Ads, Asana, and analytics platforms
• Experience developing brand kits, tone of voice, and long-term content strategies
• Experience with UGC, testimonials, creators, and performance-driven video content

• A freelance role or permanent position with genuine responsibility for the creative development of three growing brands
• An established team that is already producing content
• Close collaboration with Content, Performance Marketing, and the wider Marketing team
• The opportunity to build a scalable creative and testing system
• Flexible 20–35 hours per week, depending on agreement and availability
• Remote-first: work fully remotely or use our office