GTM Engineer – HubSpot, Automation & AI

• Administer and configure Kubermatic’s HubSpot portal, including properties, lifecycle stages, lead scoring, pipelines, forms, lists, permissions and settings
• Maintain HubSpot as the single source of truth for customer and contact data
• Define and maintain lifecycle stages, lead status, routing, marketing-to-sales handoffs, SLAs and ownership
• Set up and maintain integrations around HubSpot, including Make, Luma, Pretix, Google Analytics and website forms
• Build workflows for contact and account enrichment, scoring, prioritisation, event follow-ups and sales alerts
• Use LLMs, APIs and scripts to automate research, enrichment and data clean-up
• Implement and maintain website, campaign and event tracking, including GA4, HubSpot tracking code, UTM conventions and conversion events
• Own database hygiene, deduplication, property standards, segmentation and GDPR consent status
• Build HubSpot and GA4 dashboards for campaign, event and pipeline performance
• Document systems, naming conventions and processes
• Support marketing, sales and event colleagues in using HubSpot and automations
• Collaborate with marketing, sales, events and engineering teams; report to the Head of Marketing

• Hands-on experience administering HubSpot Marketing Hub, Sales Hub and CRM, including properties, workflows, lifecycle stages, pipelines, lists, forms and reporting
• Experience building automations and integrations with Make, n8n, Zapier or native integrations
• Comfortable working with APIs, webhooks and JSON
• Scripting skills in Python, JavaScript or similar
• Practical experience with GA4, UTM structures, conversion tracking and attribution
• Understanding of B2B sales and marketing processes, including lead qualification, handoffs and pipeline stages
• Experience structuring, cleaning and maintaining a CRM database
• Fluent English (C1)
• Experience building AI or LLM steps into GTM workflows
• Experience with Clay or similar enrichment tools, or intent and signal data
• HubSpot certifications or admin experience in a B2B SaaS company
• Experience with Google Tag Manager, Looker Studio or BigQuery
• Background in a sales-facing or operations role, or knowledge of the cloud-native and Kubernetes market
• Working knowledge of GDPR requirements for marketing data and consent management
• German language skills

• Remote work
• Flexible location within CET ±4h
• 40-hour workweek
• Personal growth opportunities
• No cover letter or photo required
• Application accommodations available