Influencer Marketing Team Lead

• Own influencer marketing for a brand-new product from day one and grow it into the Influencer function for United Tech
• Turn creators and communities into targeted traffic and sign-ups across Instagram, TikTok, Facebook, Reddit and Quora
• Build and lead a team of 2–3 people: SMM Manager, Influencer / Outreach Manager and Community Manager
• Find influencers, creators and communities through manual search, referrals, analytics tools and local agencies
• Maintain a database of contacts and placements
• Assess audience fit by GEO and language, real reach, engagement, comment quality and fake-activity indicators
• Negotiate pricing, test and package placements, and timelines with creators, managers and agencies
• Prepare briefs, scripts and key messages with calls to action to visit the website
• Run direct ad integrations and content seeding across Instagram, TikTok, Facebook, Reddit and Quora
• Manage the product’s social media channels
• Handle agreements, content usage rights, payments, publication calendar and delivery control
• Set up click and lead tracking via UTM tags, links and events with the analytics team
• Analyze traffic quality, conversion and cost per result; test hypotheses, repeat winning placements and reallocate budget
• Prepare regular budget and results reports with conclusions and plans for the next cycle

• 1+ year of experience across the full influencer marketing cycle: search, vetting, negotiations, briefing, agreements, payment, publication and analysis
• Cases of driving traffic, sign-ups or other target actions where you can explain your personal contribution, budget and results
• Hands-on experience with ad integrations and short-form video on Instagram and/or TikTok, Reddit, Quora and similar platforms
• Ability to adapt influencer marketing approaches to other channels
• Skilled in manual search and influencer discovery and analytics tools, including audience and fake-activity checks
• Confident in negotiating prices, test and repeat placements, working with creators directly and through intermediaries
• Ability to independently manage the budget, multiple placements and deadlines, tracking everything in Excel / Google Sheets or a CRM
• Solid understanding of UTM tags, web analytics, conversion and cost per lead, including the limits of attribution
• English at B2 level or higher
• Other languages for negotiating with local creators, managers and agencies would be a plus
• Experience in the dating niche would be a plus

• 20 paid vacation days, 15 sick days, and 6 additional days off for family events
• Up to 10 additional days off for public holidays
• 100% medical insurance coverage
• Sports and equipment reimbursement
• Team building events, corporate gifts, and stylish merch
• Financial and legal support
• Maternity Recovery Support Allowance
• Position retention and support for those who join the Armed Forces of Ukraine
• Participation in social initiatives supporting Ukraine
• Work from our Kyiv hub or remotely with a flexible schedule
• Modern equipment or depreciation of your own tools
• Collaborate with a highly-skilled team of Middle & Senior professionals, sharing practical cases and expertise in the social networking niche
• Performance-oriented reviews and Individual Development Plans (IDPs)
• Reimbursement for professional courses and English classes
• Corporate library, book club, and knowledge-sharing events
• Investment in modern AI tools and training to use them effectively