Digital Ad Manager

• Build and own paid media strategy for Meta and Google aligned with business goals, product launches, seasonal promotions and key sales dates
• Define target audiences, campaign structures, budgets and KPIs including ROAS, CPA, CTR and conversion rate
• Plan monthly and quarterly ad calendars around launches, holidays and sports seasons
• Research competitors and industry trends
• Set up, launch and schedule Meta Ads Manager and Google Ads campaigns across Search, Shopping, Performance Max, Display and YouTube
• Build custom, lookalike, retargeting and keyword-targeting audiences
• Collaborate with design and marketing teams on ad creative, copy and landing pages
• Configure and verify Meta Pixel, Conversions API, Google Tag Manager, GA4 and conversion events
• Maintain organized ad accounts with naming conventions and budget controls
• Monitor campaigns daily and adjust bids, budgets, targeting and placements
• Run ongoing A/B tests on creative, copy, audiences and landing pages
• Identify underperforming ads, pause them and reallocate budget
• Manage spend pacing to avoid overspending or underspending
• Recommend creative updates based on performance data and ad fatigue
• Produce weekly performance reports and monthly summaries covering spend, revenue, ROAS, CPA, conversions and insights
• Present results and next steps to leadership in plain language
• Build and maintain dashboards in GA4, Looker Studio or similar
• Track results against goals and forecast future spend and returns

• 3+ years managing paid campaigns on Meta and Google Ads, ideally for e-commerce, retail or consumer brands
• Proven record of managing monthly budgets and improving ROAS or CPA
• Strong working knowledge of Meta Ads Manager, Google Ads, GA4 and Google Tag Manager
• Experience with conversion tracking, attribution and audience segmentation
• Comfortable with Excel or Google Sheets, building reports and reading trends
• Organized and deadline-driven, able to manage several campaigns and launches at once
• Clear communicator who can explain results to people who aren't marketers
• Google Ads and Meta Blueprint certifications are nice-to-have
• Experience with TikTok Ads, Pinterest or Amazon Ads is nice-to-have
• Shopify or e-commerce platform experience is nice-to-have
• Background in sports, apparel or promotional products is nice-to-have
• Basic design skills with Canva or Adobe are nice-to-have
• Must be currently residing in the Philippines and legally authorized to work there
• Must have a reliable computer, high-speed internet and a quiet, dedicated workspace for remote work

• Remote work in the Philippines
• Monday–Friday schedule with overlapping hours with US CST
• Recruitment process support and updates throughout the process