Paid Search Strategist, DTC eCommerce

• Own a set of DTC and eCommerce Google accounts end to end as strategist, buyer, and direct client point of contact
• Manage monthly budgets ranging from $5,000 to well into six figures
• Present results, plans, and reasoning directly to clients and answer for account performance
• Audit campaign and ad group structure, keywords, search terms, negatives, bidding strategies, impression share, feed health, landing pages, audiences, and conversion tracking
• Create Loom walkthroughs of account audits for clients
• Separate brand and non-brand performance and reporting
• Analyze and manage PMax brand versus non-brand activity
• Audit Google automation, auto-applied recommendations, assets, and sitelinks
• Manage Merchant Center feed hygiene, product titles, disapprovals, promotions, and Shopping/PMax delivery
• Own tracking across GA4, GTM, Shopify goal imports, Google Ads tags, enhanced conversions, and offline conversion imports
• Diagnose and resolve bottlenecks involving creative, offers, AOV, landing pages, checkout, and tracking
• Build and ship landing pages, scripts, and reporting solutions
• Use attribution methods including NC-CPA, NC-ROAS, geo holdouts, and incrementality testing

• Hands-on Google Ads experience with meaningful spend on DTC and eCommerce accounts
• Demonstrable results involving CPA, ROAS, revenue, and optimization changes
• Specific experience with Shopping and PMax, not only Search
• Fluency across Search, Shopping, PMax, Demand Gen, YouTube, Merchant Center, GA4, and GTM
• AI-native approach; current use of Claude or equivalent as a working tool
• Ability to build and ship landing pages using Claude or equivalent
• Native or near-native English communication skills
• Ability to explain ideas clearly, sell recommendations, challenge clients constructively, and raise problems proactively
• Ability to work US Eastern business hours for client calls
• Bing experience is a nice to have
• Experience building or operating a Shopify store or running Meta at spend is a bonus

• Real brands with real budgets
• High autonomy and trust from day one
• Fast feedback
• Professional growth into senior strategy
• Opportunity for increased responsibility based on performance
• Remote work with flexible scheduling outside US Eastern business hours
• No time clock; judged on output