LinkedIn Marketing, Lead Generation Virtual Assistant

• Increase Bid Fusion's brand awareness and visibility on LinkedIn
• Build and maintain a strong LinkedIn presence
• Identify, research, and engage relevant prospective clients and decision-makers
• Generate leads through personalised LinkedIn connection requests and messaging
• Develop and/or follow approved messaging sequences
• Nurture prospects through authentic, professional conversations and consistent follow-ups
• Build and maintain an organised prospect pipeline and database
• Track outreach activity, conversations, prospect status, responses, qualified leads, and appointments
• Research organisations with potential tendering, procurement, or bid requirements
• Engage thoughtfully with relevant LinkedIn posts and industry conversations
• Support audience growth and meaningful brand engagement
• Schedule and repurpose approved LinkedIn content
• Support LinkedIn newsletters, email campaigns, content research, campaign administration, and basic marketing posts when required
• Potentially incorporate Ontraport into the lead-generation process
• Escalate warm or highly qualified prospects to Jane
• Provide regular updates on completed work, outcomes, opportunities generated, and next steps

• Strong LinkedIn experience
• Previous experience in LinkedIn lead generation
• Experience with LinkedIn outreach and messaging
• Strong written English
• Excellent communication skills
• Strong research skills
• Ability to identify and qualify prospects
• Strong attention to detail
• Good organisational skills
• Ability to maintain lead/prospect databases
• Understanding of lead nurturing
• Ability to write personalised, professional messages
• Ability to follow up consistently
• Ability to work independently
• Strong judgement when communicating with prospects
• Commercial awareness
• Ability to learn new platforms quickly
• Experience with Ontraport or comparable CRM/marketing automation platforms is strongly preferred
• Experience with CRM systems, marketing automation, email marketing, B2B lead generation, professional services, consultants/coaches/B2B service providers, Australian clients/markets, LinkedIn newsletters, content marketing, and email campaigns is strongly preferred
• Comfortable working with professional, thought-leadership-oriented content
• Comfortable communicating with senior business professionals and decision-makers

• Remote position
• Part-time work arrangement