Content Social Media, SEO Operator

• Own the full content, social media, and SEO function for Stranger Soccer UAE
• Produce short-form video content including Reels, TikToks, Stories, match highlights, and promotional content using CapCut Pro, Descript, or equivalent
• Create game announcements, event promotions, sponsor content, and player-focused graphics using Canva Pro and AI-assisted tools
• Write post captions, community messages, event descriptions, and marketing copy in a consistent brand voice
• Coordinate with the UAE-based videographer by providing shot briefs, reviewing footage, giving feedback, and ensuring quality standards
• Fully manage the Stranger Soccer UAE Instagram account, including feed, Reels, Stories, and Highlights
• Build TikTok presence through native, trend-driven content with a minimum of 4–5 posts per week
• Maintain Facebook presence and cross-post where relevant
• Manage weekly and monthly content calendars aligned with games and marketing activations
• Respond to direct messages, comments, and player queries
• Produce monthly social performance reports covering follower growth, engagement rate, reach, saves, and content-driven bookings
• Own organic search performance for high-intent UAE football keywords
• Conduct keyword research and strategy using Ahrefs, SEMrush, and Google Search Console
• Optimise website pages through titles, meta descriptions, headings, internal linking, and schema markup
• Produce 2–4 SEO-optimised blog articles per month, each 800–1,500 words
• Manage and optimise Google Business Profile, publish weekly updates, generate reviews, and respond to Q&A
• Build backlinks through local partnership and outreach opportunities
• Produce monthly SEO reports tracking keyword rankings, organic traffic, and top-performing content
• Plan monthly and weekly content around the game schedule, campaigns, and community events
• Execute campaigns for Ramadan football, National Day, Dubai Fitness Challenge 30x30, holiday activations, venue launches, and pass launches
• Monitor competitors across social media and SEO
• Identify and develop player community stories
• Meet success milestones including TikTok, Instagram engagement, SEO ranking, content planning, and booking targets

• 3+ years in a social media or content role, ideally for a sports, fitness, hospitality, or community brand
• 2+ years hands-on SEO experience, with a proven track record ranking content on Google, keyword research, on-page optimisation, and content strategy
• Proven portfolio of short-form video (Reels, TikToks) with measurable results
• Proven graphic design work using Canva Pro or Adobe Suite
• Working knowledge of Ahrefs, SEMrush, Google Search Console, and Google Analytics
• Fluent English and strong written communication with a warm-yet-professional brand voice
• Ability to work independently across UAE and PH time zones during required working hours
• Experience with a community-driven, subscription, or membership-model brand is a plus
• Personal interest in football or team sports is a plus
• Familiarity with the UAE market, expat culture, or MENA region is a plus
• Experience with Google Ads or paid social is a plus
• Basic Arabic is a plus
• Submission of a full portfolio link, two case studies with specific performance numbers, and a 1–2-minute intro video