Digital Marketing Specialist

• Analyze client websites, traffic, ad accounts, and competitors
• Build digital marketing strategies aligned with client budgets and goals
• Recommend channel mix, messaging direction, and KPIs
• Adjust strategies based on performance data
• Build and edit pages on WordPress and Squarespace
• Follow and adapt design systems and brand guidelines
• Maintain clean page structure, hierarchy, and on-page SEO
• Conduct keyword research and competitive analysis
• Write and implement white-hat SEO, including titles, meta descriptions, headings, internal linking, and schema
• Plan and author content based on search intent and ranking opportunities
• Perform technical SEO checks and fix issues
• Track rankings, traffic, and conversions and report changes
• Build and launch paid search campaigns in Google Ads and Microsoft Ads
• Write ad copy, build ad groups, and configure conversion tracking
• Manage advertising spend against client budgets
• Optimize bids, keywords, negative keywords, ad copy, and landing pages
• Report on cost per lead, ROAS, and other agreed metrics

• 2+ years running SEO and SEM for real businesses (agency or direct)
• Hands-on WordPress experience (Fusion Builder, Elementor, Gutenberg, Divi, or similar)
• Hands-on Squarespace or similar website building solution experience
• Strong copywriting for web pages, ads, and meta content
• Google Ads and Google Analytics 4 (certifications are fine, real campaign work is better)
• Google Search Console and Bing Webmaster Tools
• Working knowledge of HTML structure
• Comfort with one or more SEO tools (Ahrefs, Semrush, Moz, Screaming Frog, Google Data Studio)
• Clear written English for client-facing work
• Stable and high-speed internet connection, preferably 25 MBPS or higher, with backup during power or service interruptions
• Own PC/laptop with 8GB RAM and Core i5 / AMD Ryzen 3 / 2013 Mac equivalent or higher
• Windows 10 or above / Catalina 10.15 or newer
• Up-to-date web browsers and security software
• 500GB/128 SSD storage
• Headset/earphone with noise cancellation and webcam at 720p or higher
• Designated, quiet, well-organized workspace free from distractions

• Permanent remote work setup
• Competitive starting rate paid in USD
• Internet Allowance
• HMO insurance (PH)
• Retirement Fund
• Paid US holidays
• Paid Vacation and Sick Leaves