Senior Manager – Go-to-Market, Client Growth

• Develop go-to-market strategies aligned with Corporate Banking business priorities and commercial objectives
• Lead go-to-market planning for priority propositions, products and client segments, defining target audiences, value propositions, messaging, activation approach and success measures
• Design targeted programmes supporting monetisation, relationship deepening, cross-sell and product adoption
• Establish and manage the corporate banking go-to-market framework across priority markets
• Identify priority client segments, behavioural signals and commercial opportunities with Analytics and business teams
• Develop client segmentation and personas to improve targeting and campaign effectiveness
• Translate complex banking products and capabilities into differentiated client propositions and messaging
• Provide client and market insight on trends, competitor activity and evolving needs
• Develop client-facing and sales-enablement assets, including propositions, pitch materials, case studies, thought leadership and digital content
• Coordinate integrated campaign delivery across Marketing, Product, Sales, CX, and external partners
• Establish KPIs, monitor effectiveness and ROI, and optimise programmes based on performance
• Lead and develop the team, setting priorities, performance expectations and quality standards
• Build relationships with senior stakeholders and external partners
• Manage allocated marketing resources and budgets in line with business priorities and governance
• Own recommendations on go-to-market strategy, audience prioritisation, campaign design and marketing investment

• 10+ years' experience in B2B, commercial, strategic or go-to-market marketing, preferably within banking, financial services, payments or another complex B2B environment
• Demonstrated experience developing go-to-market strategies and translating business objectives into measurable marketing programmes
• Strong understanding of B2B client development, relationship deepening, cross-sell and product adoption
• Experience using client, market and business data to identify segments and commercial opportunities
• Strong commercial orientation with the ability to connect marketing activity and investment to business outcomes
• Ability to translate complex products and capabilities into differentiated propositions and compelling client narratives
• Strong stakeholder management skills with experience working across Product, Sales, Analytics and Marketing functions
• Demonstrated experience leading teams and managing agencies or external partners
• Strong strategic communication and presentation skills
• Ability to operate independently and effectively within a fast-paced, matrixed and multi-market organisation
• Strong ability to gather input and drive execution from various cross-functional teams
• Ability to balance work approach in a complex and fast-paced environment
• Ability to identify a problem, challenge the status quo, ideate on a solution and drive execution