Senior Media Buyer

• Plan, launch and manage paid media campaigns across Meta, Google, TikTok, Snapchat and other relevant channels
• Monitor and optimise campaigns based on CPA, ROI, conversion rates, player value and other key performance metrics
• Analyse campaign and player data to identify opportunities for scaling and improving performance
• Test creatives, audiences, landing pages and campaign structures to maximise acquisition efficiency
• Manage and scale advertising budgets while maintaining strong ROI
• Work closely with creative, analytics and acquisition teams to develop and improve campaigns
• Stay up to date with platform developments, industry trends and advertising policies
• Support the expansion of campaigns across different markets and verticals

• 3+ years of hands-on experience in Media Buying / Paid Acquisition
• Strong experience with Meta and/or Google Ads; experience with TikTok, Snapchat or programmatic platforms is a plus
• Previous experience within iGaming, gambling, betting, social casino, sweepstakes or another performance-driven vertical is highly desirable
• Strong understanding of performance marketing metrics and campaign optimisation
• Comfortable working with large budgets and data-driven decision making
• Highly analytical, commercially focused and proactive
• Strong English communication skills