Ads Manager

• Plan, launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
• Monitor campaign performance and optimize for ROAS, CPA, CPL, CTR, and conversions.
• Develop and test custom audiences, lookalike audiences, and retargeting campaigns.
• Collaborate with creative teams to test ad creatives, messaging, and formats.
• Manage advertising budgets for efficient spending and maximum return on investment.
• Implement and troubleshoot Meta Pixel, Conversions API, and conversion tracking.
• Prepare performance reports with actionable insights and recommendations.
• Identify opportunities to scale successful campaigns while maintaining profitability.
• Stay updated on Meta advertising trends, algorithm changes, and platform best practices.

• 2+ years of hands-on experience managing Meta Ads (Facebook and Instagram).
• Proven experience running and optimizing paid social campaigns.
• Strong knowledge of Meta Ads Manager and Meta Business Suite.
• Experience with campaign structures, audience segmentation, A/B testing, and conversion optimization.
• Solid understanding of key advertising metrics, including ROAS, CPA, CPL, CPM, and CTR.
• Experience managing advertising budgets and making data-driven optimization decisions.
• Familiarity with Meta Pixel, conversion tracking, and attribution.
• Strong analytical and problem-solving skills.
• Excellent written and verbal English communication skills.
• Ability to work independently, manage multiple campaigns, and meet deadlines.
• Previous experience working in a digital marketing or performance marketing agency.
• Experience managing multiple client advertising accounts simultaneously.
• Familiarity with Google Analytics 4 (GA4), Google Tag Manager, or Looker Studio.
• Experience with lead generation and e-commerce advertising campaigns.
• Knowledge of landing page optimization and conversion rate optimization (CRO).
• Experience collaborating with creative teams on high-performing ad campaigns.

• 100% Remote: Work from anywhere with a reliable internet connection.
• Competitive Compensation: Salary based on experience and qualifications.
• Career Growth: Join a growing company with opportunities for professional development.
• High-Impact Role: Take ownership of advertising campaigns and directly influence business growth.
• Performance-Driven Environment: Work with ambitious teams focused on measurable results.