Head of Marketing

• Develop annual, quarterly and monthly marketing plans with qualified-lead, CPQL, CAC and ROAS targets
• Manage the marketing budget and shift spend toward converting channels
• Audit, rebuild and run Google Ads by practice area and language
• Manage Meta and other paid channels
• Set up conversion and call tracking with lead and referral sources
• Report from lead to revenue by channel, practice area and language
• Define qualified leads and speed-to-lead standards with the COO and intake team
• Win back prospects who completed an assessment or consultation but did not retain
• Oversee website, SEO and GEO, coordinating technical work with an external developer
• Lead content, email nurture, past-client campaigns, referral partnerships and brand positioning
• Lead and manage the marketing team and contractors through role cards, priorities, 1:1s, scorecards and hiring
• Ensure ads, pages and scripts receive attorney review under California and Texas advertising rules
• Build funnel tracking and dashboards during the first 30 days
• Optimize conversion and follow-up processes during days 31–60
• Scale campaigns based on cost per retained client and ROAS during days 61–90
• Deliver monthly lead-to-revenue reports and grow retained matters in line with the firm's 25% revenue-growth goal
• Send a written one-page report every Friday and attend weekly 1:1s with the CEO and COO
• Make logged optimization changes within the approved budget while obtaining CEO approval for budget increases, channels, vendors, tools, hires, brand changes and legal claims

• 5+ years in digital marketing, including at least 2 years leading a team and managing a budget
• Hands-on Google Ads management, with results demonstrable in CPQL, CAC or ROAS before and after changes
• Experience setting up conversion tracking in Google Analytics 4 and Google Tag Manager
• Experience reporting from lead to closed client in a CRM
• Strategic, goal-oriented thinking and ability to see the big picture
• Working knowledge of SEO, GEO, Meta ads, email marketing and content planning
• Advanced English (C1 or higher), spoken and written
• Experience presenting to the CEO and writing reports in English
• Experience leading remote teams across time zones
• Marketing experience at a law firm or other regulated professional services firm, including attorney advertising rules, preferred
• Lead generation experience for US service businesses preferred
• Experience with Lawmatics, GoHighLevel or Salesforce, CallRail, Dialpad, Monday.com or Box is a plus
• Bachelor's degree in Marketing, Communications or a related field preferred
• Google Ads or Google Analytics certification is a plus
• Spanish and/or Mandarin Chinese proficiency is a plus but not required
• Ability to work at least 4 to 6 hours daily overlapping with US Pacific Time
• Outside work requires written approval
• Willingness to undergo a 3-month probation with reviews at Days 30, 60 and 90
• Resume/CV, portfolio or campaign examples, and a quantified campaign description required for application

• Competitive compensation and performance-based bonuses
• Fully remote with a flexible, results-driven work environment
• Opportunity to build, lead, and grow a high-performing marketing team
• Direct collaboration with firm leadership on business and marketing strategy
• Career growth with a fast-growing U.S. immigration law firm