Appointment Setter, SDR

• Make high-volume outbound cold calls to US-based small and mid-sized businesses
• Maintain an average calling pace of approximately 20–25 dials per hour
• Speak directly with business owners, decision-makers and sales leaders
• Follow a structured cold-calling methodology and sales script
• Identify genuine business needs and qualify opportunities
• Book qualified 30-minute sales meetings and secure them on the calendar
• Follow up consistently with callback prospects
• Proactively rebook prospects who no-show
• Maintain accurate prospect statuses, notes, follow-ups and meeting information in the CRM
• Provide concise end-of-shift updates covering calls, conversations, meetings booked and outstanding follow-ups
• Participate in ongoing sales coaching, call reviews, role-play sessions and team training
• Work toward performance benchmarks from approximately one booked meeting per two hours of calling toward one appointment per hour
• Track daily dial volume, connect/conversation rates, conversations-to-meeting conversion, meeting show rates and weekly meetings booked
• Use CRM software, cloud-based phone systems, calendar and meeting-booking tools, and AI-supported role-play and training tools
• Complete a practical outbound sales assessment, including calling-metrics questions, objection-handling scenarios and live cold-call role-play

• Minimum of 12 months' experience in a genuine outbound cold-calling role
• Recent outbound calling experience gained within the last two years
• Proven B2B sales, appointment-setting or SDR experience
• Experience cold calling rather than working primarily with warm inbound enquiries
• Experience selling or prospecting into the US or UK market, or demonstrable ability to communicate effectively with US prospects
• Strong experience handling objections and maintaining composure during difficult calls
• Clear, warm, professional and easy-to-understand speaking voice suitable for engaging US business owners
• Strong knowledge of own outbound sales metrics and previous performance
• Persistent but professional approach to follow-up and rebooking
• Ability to work independently and remain productive throughout a remote evening shift
• Coachable mindset and willingness to follow an established sales methodology
• Quiet, dedicated home working environment with no disruptive background noise
• Stable and reliable internet, preferably with a wired connection
• Reliable backup solution for internet or power interruptions
• Working computer
• Professional-quality headset
• Webcam for meetings, training and coaching sessions
• Comfortable working Monday to Friday full-time hours permanently: 16:00–00:00 SAST until 1 November 2026, then 17:00–01:00 SAST
• Comfortable learning new sales technology; specific CRM experience is not required

• Potential progression into team-lead responsibilities as the remote sales team expands
• Practical outbound sales assessment as part of the selection process