Inside Sales Representative – Mexico

• Identify, research, and engage new prospects across the Value Account segment through outbound calls, email, LinkedIn, and targeted campaigns.
• Generate new pipeline and meet weekly targets for conversations, qualified opportunities, and virtual demonstrations.
• Qualify and convert marketing-generated leads into active opportunities.
• Manage and grow a book of mid-sized Value Accounts across North America.
• Build relationships with decision-makers in engineering, operations, and purchasing.
• Identify expansion opportunities within existing accounts.
• Develop working knowledge of Apera’s AI vision products, robotic applications, and integration requirements.
• Lead technical discovery and assess application fit and technical feasibility.
• Deliver virtual product demonstrations and answer first-line technical questions.
• Prepare, send, and manage quotes and proposals.
• Present to engineering, operations, and executive audiences; handle objections, negotiate, and close deals.
• Partner with Marketing on segments, account lists, campaigns, webinars, trade shows, and events.
• Maintain pipeline and accurate CRM forecasts; track deal progress and opportunity health.
• Coordinate with engineering and applications teams on technical evaluations.
• Provide customer feedback to product teams and ensure smooth handoff to delivery and customer success post-sale.

• 3+ years of experience in technical inside sales or full-cycle B2B sales, ideally in robotics, industrial automation, machine vision, or advanced manufacturing.
• Strong technical aptitude, with a proven ability to quickly learn complex technical products and discuss them credibly with engineers and integrators.
• Exceptional verbal, written, and presentation skills; able to communicate in a compelling, persuasive way and influence stakeholders at every level.
• Ability to simplify complex technical concepts into clear customer value and a compelling business case.
• Demonstrated success in proactive outbound prospecting and self-generated pipeline.
• Proven track record of meeting or exceeding sales targets.
• Experience working closely with Marketing, including lead follow-up and campaign-driven selling.
• Strong virtual selling skills, including conducting live product demos and solution-based consultative selling.
• Experience with quoting tools and CRM platforms (HubSpot, Salesforce, etc.).
• Degree or diploma in Engineering, Mechatronics, or a related technical field is strongly preferred; a Business degree with demonstrated technical sales experience will also be considered.
• Hands-on familiarity with robotic systems, industrial automation, PLCs, or AI-based machine vision.
• Prior experience in an applications engineering, field service, or technical support role before moving into sales.
• Experience selling to Tier 1 or Tier 2 manufacturers in sectors like automotive, packaging, or logistics.
• Experience with marketing automation, sales engagement, or account-based marketing tools.

• Competitive salary
• Equity for every employee