Senior Paid Ads Specialist

• Manage paid advertising campaigns on LinkedIn and Meta
• Build, launch, and optimize campaigns from the ground up on a daily basis
• Segment ICPs and develop Custom, Lookalike, and Matched Audiences
• Calculate and manage budgets, frontloading, and bidding strategies
• Conduct weekly ad account reviews with the team
• Write headlines and body copy in German and English
• Systematically A/B test copy, creatives, and CTAs
• Build KPI dashboards and take ownership of conversion tracking, UTM structures, and lead attribution
• Coordinate setup, QA, and launches
• Document learnings after every test and ensure scalable campaign structures
• Manage your own client portfolio and act as a sparring partner for B2B clients
• Work in a squad with a Senior Consultant and take responsibility for the strategic execution of campaigns

• At least 4 years of marketing experience with a strong focus on paid advertising on LinkedIn or Meta
• Hands-on experience launching campaigns, not just reviewing reports
• Understanding of CPL, CTR, ROAS, and CPA, as well as the levers used to optimize them
• Structured, data-driven approach to work
• Willingness to critically evaluate assumptions
• Deep interest in the LinkedIn and Meta platforms
• Bonus: Experience with HubSpot, Lemlist, Clay, or automations using Zapier
• Ability to write headlines and body copy in German and English

• Performance-based compensation with significant salary increases when you deliver results
• MacBook, also available for private use
• 100% remote work
• Healthcare plan covering more than 300 services, plus a flexible budget for massages, glasses, medication, and alternative practitioners
• Team events and company celebrations