Social & Influencer Marketing Manager, North – Benelux, Nordics

• Lead Cricut's social media and influencer marketing across the Benelux and Nordic markets
• Bring Cricut's international social and influencer strategy to life across the region
• Own social media execution for North and act as internal lead for influencer marketing
• Report to the Director of Sales & Marketing and work closely with the international marketing team
• Own the social media editorial calendar for Benelux and Nordics
• Translate international strategy, campaigns and product launches into relevant regional and local plans
• Develop and execute regional content planning, copywriting, localisation and publishing
• Source and coordinate local UGC creators and content production
• Manage and brief community manager contractors
• Identify trends, cultural moments and content opportunities; test formats, messaging and creative approaches
• Analyse performance, optimise content and share learnings and best practices
• Lead and challenge influencer agency partners; manage campaign quality, performance and delivery
• Brief agency partners on priorities, budgets, local considerations and business objectives
• Review campaign plans, creator recommendations, creator mix, rates and expected performance
• Ensure creator content aligns with brand, audiences, objectives and compliance requirements
• Coordinate product, materials and information delivery to creators
• Analyse and optimise influencer performance and manage investment against KPIs
• Identify and execute local brand partnerships and activation opportunities
• Build and maintain relationships with selected local brand partners

• 8+ years of experience in social media and influencer marketing, ideally within a consumer, lifestyle, technology, retail or creative brand
• Excellent communication and relationship-building skills
• Strong analytical mindset with ability to translate social and influencer performance data into actionable recommendations
• Experience managing marketing budgets and prioritising investment against business objectives
• Experience with graphic tools like Adobe Express or Canva
• Willingness to work in a fast-paced international team
• Fluent in English and Dutch
• Knowledge of a Nordic language is an advantage
• Genuine interest in creativity, personalisation, lifestyle and the creator economy
• Resume including links to portfolio where applicable

• Remote work availability
• Equal opportunity employment
• Inclusive and diverse workplace
• Confidential handling of applicant information according to EEO guidelines