Performance Creative Director

• Ideate, script, plan, and manage the entire creative process from scripting through final creative
• Produce high-converting short- and long-form direct-response ads, Meta VSLs, and UGC ads for paid channels
• Manage the full creative process to produce high-converting creatives continuously
• Improve core advertising metrics across digital channels through better creative
• Script direct-response creatives
• Analyze Meta creative-performance data to improve creatives and performance
• Collaborate with the marketing team on creative concepts and ideas
• Conduct customer and competitor research
• Provide monthly and quarterly creative reports
• Determine next steps to scale Meta Ads through improved creative
• Produce at least 15 ad briefs per week
• Develop end-to-end VSL briefings covering angle, hook, script, and structure
• Design AI-driven concepts and hooks for paid video
• Partner with editors and performance marketers on testing
• Iterate strategy based on creative performance data
• Work closely with the founders and contribute hands-on to scaling the company

• Fully remote
• Fluent in English
• 3+ years of experience with performance creative for DTC brands or at a creative agency
• Strong analytical skills and hands-on experience interpreting performance data from Northbeam and Facebook Ads
• Experience leveraging spreadsheets and reporting tools
• Willingness to work overtime or weekends when needed
• Proven VSL copywriting experience on direct-response/performance brands
• Deep DTC experience, including familiarity with brands and advertising spend levels
• Proven experience with short- and long-form Meta VSLs
• Current AI stack in production
• Ability to deliver high volume and quality in the same week
• Deep fluency with DTC and modern consumer brands
• Fluent English

• Generous performance bonus structure
• Percentage of ad spend bonus structure