Creative Director

• Lead the copywriting, graphic design, and video editing functions as one unified creative team
• Provide creative direction, actionable feedback, and workload prioritization
• Establish efficient production workflows, resolve creative bottlenecks, and ensure on-time asset delivery
• Review creative output for visual quality, narrative relevance, and brand alignment
• Develop high-converting creative concepts for paid advertising and organic social channels
• Translate marketing objectives into executable creative briefs for static, motion, and video assets
• Identify creative hit rates and iterate on successful campaign concepts
• Leverage AI tools for ideation, storyboarding, and rapid content repurposing
• Create and produce organic social content hands-on and maintain a weekly content calendar
• Coordinate short-form content production for TikTok and Instagram Reels
• Repurpose footage and user-generated content into organic and paid advertising assets
• Review organic reach, engagement, and advertising performance metrics to improve creative hit rates
• Oversee fresh performance advertising creative across paid channels
• Collaborate with copywriters, designers, video editors, and digital stakeholders
• Plan, schedule, and direct practical monthly photo and video shoots within budget
• Maximize reusable footage from lean production shoots
• Manage the monthly creative production budget, tracking cost per asset and optimizing resource allocation
• Maintain an organized, on-brand creative asset library
• Report to the Chief Marketing Officer and partner with the VP of Digital, performance marketing leads, and affiliate stakeholders
• Manage a multidisciplinary creative pod consisting of a Senior Copywriter, Senior Graphic Designer, and Video Editor

• Proven track record leading small, fast-paced creative teams (in-house or DTC brand experience preferred)
• Hands-on experience in short-form social content, including TikTok and Instagram Reels
• Hands-on experience in paid social advertising
• Experience in the DTC beauty or personal-care space is a strong plus
• Proficiency in visual design and video editing software, such as Adobe Creative Suite, Figma, and frame-accurate review tools
• Proficiency with social platforms and asset management systems
• Comfort utilizing AI tools for ideation and storyboarding
• Ability to interpret creative hit rates, CPC/CPA metrics, and engagement data
• Strong production management skills, including establishing high-volume content workflows and managing lean shoot budgets
• Player-coach mentality with high operational agency, speed, and resourcefulness
• Ability to work inclusively with individuals from a variety of backgrounds
• Expected to work a split shift with some overlap with the client’s time zone
• Expected to be present for in-person training programs during the first 3.5 weeks

• In-person training programs during the first 3.5 weeks
• Benefits and compensation information shared during the offer process