Senior Regional Marketing Lead – DACH

• Own the DACH marketing strategy focused on pipeline generation, revenue influence and ARR growth
• Build and run connected inbound and outbound campaigns
• Own the regional outbound engine with SDR/BDR teams on targeting, messaging, sequences and campaign plays
• Build inbound programs across content, nurture, SEO and paid channels
• Partner with Sales to define and refine target accounts using ICP fit, intent, engagement and pipeline potential
• Use account, intent, firmographic and technographic data to prioritise focus areas
• Test multi-threading, trigger-based outreach and intent-led campaigns
• Optimise messaging, channels and campaigns based on conversion and pipeline performance
• Own the DACH marketing budget and allocate investment based on impact
• Use industry events, executive roundtables and customer gatherings strategically
• Partner with Growth Marketing on paid LinkedIn, retargeting, search and other channels
• Work with Customer Marketing and Customer Success to develop customer references, advocates and case studies
• Collaborate with Sales, SDR/BDR leadership, Product Marketing, Demand Generation and RevOps
• Localise global campaigns and messaging for DACH
• Ensure campaign, pipeline and revenue data are visible and actionable
• Own reporting on regional pipeline, account engagement, conversion and marketing-sourced/influenced revenue
• Set regional targets and forecast performance
• Review performance with Sales and Marketing leadership and adjust investment decisions
• Run structured experiments, measure results and scale what works

• 7+ years of experience in B2B field marketing, demand generation, growth marketing or a similar role
• Proven experience across both inbound and outbound campaigns
• Strong track record of generating measurable pipeline and revenue impact
• Experience owning a regional go-to-market strategy
• Experience managing and allocating a marketing budget based on performance
• Strong understanding of B2B buyer journeys and demand generation
• Strong analytical skills and ability to use data for funnel and commercial decisions
• Experience working cross-functionally with Sales, RevOps, Product Marketing and Demand Generation
• Confidence presenting strategy, performance and recommendations to senior stakeholders
• Deep understanding of the DACH market, including local buyer behaviour and business culture
• Fluent German and English
• Comfortable using AI tools and experimenting with them
• Experience in B2B SaaS, cybersecurity or another complex B2B sales environment is preferred
• Experience with ABM concepts such as account tiering, account-level personalisation and intent-based targeting is nice to have
• Experience marketing into cybersecurity, public sector or other regulated industries in DACH is nice to have

• Flexible hours
• 33 vacation days
• Access to Open Up
• Corporate discounts
• Virtual events
• Collaborative team activities
• Opportunities for local meet-ups
• Tech equipment
• Referral bonuses
• Dog-friendly HQ