Performance Marketing Lead

• Own and continuously improve marketing economics across business lines
• Analyze CAC, LTV, revenue per customer, gross margin, retention, renewal rates, ROAS, and funnel conversion
• Determine acquisition economics, marketing investment levels, channel allocation, and budget strategies
• Establish KPIs and measurement frameworks and provide independent recommendations
• Lead strategy and execution across Google Ads, LinkedIn Ads, and other paid channels
• Develop audience segmentation, bidding, retargeting, campaign, programmatic, and account-targeting strategies
• Build account-based marketing and lifecycle campaigns for high-value accounts and opportunities
• Connect CRM data with advertising platforms and coordinate targeting across stakeholders
• Partner with Sales, Underwriting, and commercial teams to improve conversion
• Design attribution between marketing activity, funnel progression, pipeline, revenue, and retention
• Connect advertising platforms, CRM data, analytics tools, and commercial outcomes
• Implement offline conversion tracking and downstream conversion signals
• Build dashboards and analyze performance at account, campaign, channel, and funnel-stage levels
• Optimize the commercial funnel through experiments, A/B tests, landing pages, messaging, offers, and conversion analysis
• Build and optimize HubSpot workflows, lifecycle stages, lead scoring, automation, integrations, and data quality
• Leverage automation and AI to increase marketing efficiency and build scalable systems
• Act as the internal performance marketing subject-matter expert
• Educate leadership, challenge assumptions, recommend priorities, and identify opportunities independently
• Establish baseline marketing economics, scalable paid and programmatic marketing, sophisticated ABM/lifecycle programs, reliable revenue attribution, and repeatable investment frameworks

• 7+ years of experience in Performance Marketing, Paid Media, Programmatic Marketing, Growth Marketing, or another highly quantitative marketing role
• Significant hands-on experience owning paid media strategy and execution
• Strong experience with Google Ads and LinkedIn Ads
• Deep understanding of paid media economics, including CAC, LTV, ROAS, conversion rates, and customer acquisition economics
• Demonstrated ability to connect marketing activity to pipeline and revenue, not just leads and engagement
• Strong understanding of marketing attribution and downstream conversion measurement
• Experience building or managing sophisticated ABM and audience-targeting programs
• Experience connecting CRM data with advertising platforms
• Strong experience with GA4 and marketing analytics
• Strong HubSpot experience, including workflows, lifecycle automation, reporting, and integrations
• Experience with offline conversion tracking and/or other methods of feeding downstream conversion data back into advertising platforms
• Strong Excel / Google Sheets skills and comfort working directly with numbers
• Experience building dashboards and performance reporting
• Strong experimentation and conversion optimization experience
• Strong commercial judgment and understanding of unit economics
• Ability to independently determine what should be optimized and why
• Comfortable challenging assumptions and making recommendations to senior leadership
• Comfortable operating with significant autonomy and ambiguity
• Excellent English communication skills
• Based in a Latin American country
• Strong plus: Programmatic / DSP experience; automated audience and campaign feeds from CRM data; sophisticated ABM programs; complex, high-value B2B products or services; long sales cycles and recurring-revenue business models; healthcare, healthcare technology, insurance, InsurTech, or B2B SaaS; SQL or Looker Studio; Zapier, Make, or n8n; HubSpot integrations; AI tools for marketing; high-growth startup experience

• Unlimited PTO
• Competitive USD compensation
• Fully remote work
• Opportunity to own a critical function from the ground up
• Meaningful influence over marketing investment decisions
• Direct work with senior leadership and commercial teams
• Opportunity to build sophisticated ABM, paid media, automation, and attribution systems
• Experimentation with AI and modern marketing technology
• Join a fast-growing, AI-first company that values independent thinking and experimentation