Creative Strategist – YouTube Ads

• Research competitive e-commerce markets
• Develop creative angles for YouTube ads and mini VSLs
• Write hooks, scripts, and full ad concepts
• Iterate creative based on performance data
• Work with the AI production team to produce scripts quickly and maintain a short feedback loop
• Work simultaneously across multiple 8- and 9-figure brands

• 2+ years writing direct response video ads for YouTube or Facebook
• Strong understanding of Eugene Schwartz’s awareness stages and their application to cold traffic
• Experience scripting hooks, mini VSLs, and full ad concepts
• Ability to analyze performance data and use it to develop subsequent creative
• Proven spend behind written work, with creatives that have run profitably at scale
• Comfort using AI tools in the day-to-day workflow
• Experience in compliance-sensitive categories such as supplements or weight loss is a bonus
• Familiarity with unique mechanism development and RMBC is a bonus

• No specific benefits or compensation extras stated
• Talent pool applications may be stored for 60 months and shared with partners (application-process disclosure, not a compensation benefit)