Marketing Executive, Membership Growth

• Plan, execute, and manage multi-channel marketing campaigns across email, social, content, paid, SEO, and referrals to grow a paying membership base
• Build and optimize landing pages, sign-up funnels, and calls-to-action that convert visitors into members
• Design onboarding and lifecycle email journeys to activate and retain members and reduce churn
• Plan, execute, and manage marketing events, including webinars, panels, and virtual sessions, from concept through post-event follow-up
• Oversee promotion of members-only podcasts, including guest outreach, scheduling, promotions, and audience growth
• Create and manage promotional materials such as banners, social media graphics, email templates, and landing pages
• Manage end-to-end marketing campaigns while ensuring content quality, brand consistency, and timely delivery
• Repurpose resource kits, podcast episodes, and events into posts, clips, newsletters, and blogs
• Identify and build strategic partnerships and referral collaborations to expand reach and audience engagement
• Track conversion, churn, lifetime value, and engagement metrics and provide actionable insights
• Communicate with the founder and internal teams to ensure smooth execution and progress tracking
• Research and implement innovative strategies to attract, convert, and retain members

• Bachelor's degree in Marketing, Communications, or a related field
• 3-5+ years of proven digital marketing experience, ideally managing campaigns independently
• Strong expertise in email marketing, funnels and landing pages, content, and lead generation
• Hands-on experience in email marketing and paid ads (Google, Meta, or LinkedIn)
• Experience growing a membership or subscription base is a strong plus
• Excellent written and spoken English with strong communication and presentation skills
• Proficiency in Canva, ConvertKit, Stripo, Google Workspace, and Zoom
• Ability to use AI effectively through prompt engineering, including ChatGPT, Claude, Gemini, or similar
• Ability to work independently, manage multiple projects, and deliver results under deadlines
• Creative thinker with strong analytical skills and attention to detail
• Comfortable owning marketing end to end and running day-to-day operations independently while working directly with a founder
• Eligible candidates must be in Sri Lanka
• Ability to work full-time, 5 days a week, with 4 hours during the day and 4 hours at night
• Personal computer capable of handling work tasks
• Willingness to install and use tools such as Zoom, Skype, and Slack
• Quiet, dedicated workspace for an 8-hour shift
• Stable, high-speed internet
• Secondary internet source for power outages

• Flexible hours to complete the daily 8 hours
• Work from home
• EPF/ETF enrollment according to Sri Lankan labor law
• Probation confirmation increment after 06 months (conditions apply)
• Paid leave
• Selected professional training and certification programs
• Annual rewards based on performance and role
• Exposure to international clients
• Opportunities for growth and knowledge in the marketing field
• Diverse team of 250+ employees from multiple cultures and backgrounds