Head of Affiliates

• Develop and execute a comprehensive affiliate marketing strategy for the Brazilian market, aligned with the company's commercial objectives and growth targets
• Take full ownership of the affiliate function, including partner acquisition, onboarding, account management, performance optimisation, and commercial development
• Lead, manage, and develop a high-performing affiliate team, establishing clear objectives, performance standards, and operational processes
• Identify, recruit, and establish long-term relationships with high-performing affiliates, media partners, comparison websites, influencers, and other relevant acquisition partners
• Leverage an established network of affiliate contacts within the Brazilian iGaming industry to accelerate market growth and expand the operator's reach
• Negotiate and manage affiliate commercial agreements, including CPA, revenue share, hybrid deals, and other performance-based arrangements
• Develop strategies to maximise affiliate-driven player acquisition, first-time depositors, player quality, lifetime value, and overall channel profitability
• Monitor and optimise affiliate performance, ensuring effective partner segmentation, campaign management, and resource allocation
• Manage affiliate budgets and commercial expenditure, ensuring sustainable acquisition costs and strong returns on investment
• Establish and monitor key performance indicators, including FTDs, CPA, conversion rates, NGR, LTV, ROI, and affiliate contribution to overall revenue
• Oversee affiliate tracking, attribution, reporting, and payment processes, ensuring accuracy, transparency, and operational efficiency
• Identify new affiliate acquisition opportunities, partnerships, traffic sources, and emerging trends within the Brazilian market
• Work closely with Marketing, CRM, Product, Business Intelligence, Finance, and Compliance teams to maximise affiliate channel performance
• Develop effective affiliate promotional strategies, campaigns, and incentives in collaboration with internal stakeholders
• Monitor competitor affiliate programmes, commercial structures, and market developments to maintain a competitive proposition
• Ensure all affiliate activities and partner promotions comply with applicable Brazilian gambling regulations, advertising requirements, responsible gaming standards, and internal policies
• Provide regular performance reports, commercial forecasts, and strategic recommendations to senior management

• Extensive experience in affiliate marketing and business development within the B2C iGaming industry, preferably with an online casino and/or sportsbook operator
• Proven experience in a senior affiliate leadership position, such as Head of Affiliates, Affiliate Director, Head of Affiliate Marketing, or an equivalent role
• Direct experience managing affiliate operations targeting the Brazilian B2C iGaming market is essential
• An established and active network of affiliate partners, publishers, media groups, and relevant industry contacts within Brazil
• Demonstrated success in developing, managing, and scaling profitable affiliate programmes within competitive iGaming markets
• Strong understanding of the Brazilian affiliate landscape, local player acquisition channels, market dynamics, and regulatory environment
• Extensive experience negotiating and managing CPA, revenue share, hybrid, and other affiliate commercial agreements
• Proven ability to manage affiliate teams, budgets, commercial partnerships, and overall channel performance
• Strong commercial and analytical capabilities, with a thorough understanding of affiliate KPIs, acquisition costs, player value, and profitability
• Experience with affiliate management and tracking platforms, reporting tools, and performance analytics
• Excellent relationship management, negotiation, communication, and stakeholder management skills
• Ability to identify and develop new commercial opportunities while maintaining strong relationships with existing partners
• Strong leadership skills with the ability to combine strategic planning and hands-on commercial execution
• Good understanding of affiliate compliance, responsible gaming, advertising restrictions, and applicable Brazilian regulatory requirements
• Fluent English is mandatory
• Portuguese proficiency is highly desirable