Senior Specialist – Search Marketing, SEO, AEO, Content

• Manage and execute end-to-end Search Marketing campaigns, including SEO and Answer Engine Optimization (AEO), across multiple digital properties
• Develop and support global content strategies aligned with SEO initiatives to improve engagement and conversions
• Collaborate with developers, content writers, designers, and project managers to implement search and content optimization strategies
• Partner with business stakeholders to understand objectives and develop search marketing strategies that support business goals
• Create and optimize high-quality content based on user intent and search demand
• Perform technical SEO audits, on-page optimization, and website health assessments
• Analyze search performance and create reports and dashboards with actionable insights
• Stay current with SEO trends, AI-powered search developments, and industry best practices
• Contribute to the development of search marketing standards, processes, and guidelines
• Improve team efficiency through automation and effective use of digital marketing tools
• Integrate search marketing initiatives with broader digital marketing strategies
• Provide guidance and mentorship to junior team members as needed

• Proven experience in Search Engine Optimization (SEO) with strong knowledge of AI-powered search optimization and AEO
• Strong expertise in content strategy, search-driven content architecture, user intent analysis, and buyer journey mapping
• Experience defining keyword strategies, content themes, and conversion-focused content frameworks
• Excellent written and verbal communication skills
• Advanced proficiency in Microsoft Excel, PowerPoint, and Word
• Hands-on experience with Google Search Console, Google Ads, and Adobe Analytics
• Strong analytical, reporting, and problem-solving skills
• Ability to work cross-functionally and effectively collaborate with multiple stakeholders and teams
• Working knowledge of HTML, CSS, and JavaScript
• Experience using automation tools and processes to improve marketing efficiency
• Familiarity with integrating SEO strategies into broader digital marketing campaigns and channels