Creative Strategist – Marketing Coordinator

• Own the paid ad creative pipeline for Winning Assistants
• Coordinate production of a minimum of 20–30 new ad creatives every month
• Create paid advertising creatives for Facebook (Meta) and Instagram
• Research high-performing ads, competitors, direct-response marketers, brands, and creators
• Develop and test hooks, angles, formats, pain points, personas, emotional drivers, and qualification messaging
• Coordinate UGC creators and editors from idea through finished, launch-ready creative
• Find and manage UGC creators, negotiate rates and deliverables, and provide scripts and creative briefs
• Coordinate filming, deadlines, footage collection, revisions, and editing
• Review finished ad creatives and ensure timely delivery to the media buyer
• Work with the media buyer to analyze winning, fatigued, qualified, and unqualified ads
• Collaborate with the sales team to understand lead quality, prospect revenue, objections, and customer priorities
• Turn performance and sales insights into the next batch of ad creatives
• Ensure ads attract established healthcare practices, qualify viewers, build trust, communicate the problem and solution, and drive booked calls
• Maintain a continuous pipeline of fresh ad ideas and tests while preventing creative fatigue

• Must be proficient in speaking and writing English very clearly
• Must have relevant work experience
• Must be able to submit an NBI clearance and/or Local Police Clearance background check before onboarding (mandatory)
• Must be available for video meetings with your camera on when needed
• Reliable laptop or desktop computer
• High-speed internet connection of at least 10 Mbps
• Noise-canceling headset
• Webcam for virtual meetings
• Quiet, professional workspace
• Strong direct-response messaging and copywriting skills
• Familiarity with Meta ads and short-form advertising creatives
• Comfortable reading advertising performance data
• Ability to manage creators, editors, deadlines, and budgets
• Experience with performance marketing, paid social ad creative, direct-response advertising, or UGC production strongly preferred
• Must be a full-time, dedicated worker and not juggle multiple clients, an agency/business, or other full-time work
• Candidates should be able to show ad creatives they helped conceptualize or produce and explain performance learnings

• Dedicated HR & Contractor Support Team
• Premium VPN Access (Optional)
• Top 1% VA Performance Training
• Client-Approved U.S. Holidays
• Client-Approved Paid or Unpaid Time Off
• Access to Tools & Resources
• Optional Performance-Based Incentives
• Approximately $2,000-5,000/month UGC production budget