Google Ads & Paid Search Specialist

• Manage Google Ads accounts end to end for B2B lead generation campaigns
• Optimize bidding, campaign structure, and ad copy to lower Cost Per Lead and Customer Acquisition Cost
• Expand keyword research into luxury hospitality and commercial markets
• Coordinate landing page updates with the team to improve conversion rates
• Join internal sales calls and strategy sessions to learn customer needs and buying cycles
• Identify and test new keywords, audience segments, and vertical opportunities based on sales input
• Translate sales feedback into campaign changes and new channel proposals
• Track and report campaign performance against lead volume and cost targets
• Share data-backed recommendations with leadership on a regular cadence
• Run structured tests and document results to drive continuous improvement
• Plan and track deliverables in Monday.com or a similar project management tool
• Update the decision-maker and HR contact on priorities, progress, and blockers across time zones

• 3+ years of hands-on Google Ads management, including 2+ years in B2B lead generation (not e-commerce or B2C)
• End-to-end campaign ownership: keyword research, bidding strategy, ad copy, budget management, and performance reporting
• Documented Cost Per Lead and Customer Acquisition Cost reductions on CV, with specific percentages or figures
• Experience running campaigns targeting commercial or enterprise buyers with consultative or high-ticket sales cycles
• Direct work with a sales team, such as using lead quality or MQL/SQL feedback to adjust keywords and audiences
• Hands-on use of a project management tool (Monday.com, Asana, Trello, or ClickUp)
• English at C1+ CEFR level (client-facing fluency required)
• Prior exposure to luxury goods, hospitality, or high-end commercial products
• Google Analytics 4 and Looker Studio reporting experience
• CRM experience (HubSpot, Salesforce, or Zoho) for tracking lead quality
• Experience moving Google Ads management from an external agency to in-house

• Competitive Salary: Based on experience and skills
• Remote Work: Fully remote—work from anywhere
• Team Incentives: Recognition for maintaining 100% CRM hygiene and on-time reporting
• Generous PTO: In accordance with company policy
• Health Coverage for PH-based talents: HMO coverage after 3 months for full-time employees
• Direct Mentorship: Guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Connect with professionals worldwide