Director of Marketing

• Develop and execute a comprehensive marketing strategy supporting firmwide revenue goals of $1.5M per month ($18M annually)
• Oversee a team of 3–5 marketing professionals
• Partner with the CEO, CFOO, Sales, and Operations leadership to align marketing investments with business objectives
• Manage and optimize an annual marketing budget of $3–4 million
• Lead full-funnel performance tracking and analytics connecting marketing KPIs to revenue outcomes
• Produce and present marketing performance dashboards and insights to the executive team
• Design and oversee multi-channel campaigns generating 4,000–6,000 qualified leads per month
• Leverage paid, organic, referral, and community strategies to expand reach and engagement
• Oversee campaign testing, segmentation, and automation to maximize conversion and retention
• Strengthen the firm’s brand identity and storytelling as a leader in humanitarian immigration law
• Champion consistent brand messaging and creative excellence across digital and offline platforms
• Lead thought leadership and community impact initiatives
• Oversee and optimize the firm’s marketing technology stack

• Bilingual (Spanish/English) — Required; essential for authentic and inclusive communication
• 10+ years in marketing, with 3–5 years at a director or senior leadership level
• Proven track record managing multi-million-dollar marketing budgets and achieving measurable growth
• Demonstrated success in demand generation and brand development within a growth-oriented, professional services or legal setting
• Strong analytical mindset; able to translate marketing data into actionable business insights
• Skilled at building and scaling teams, with a passion for coaching and developing talent
• HubSpot CRM & Marketing Hub (required)
• Google Ads / GA4 / Meta Ads Manager
• Call Tracking Metrics (for attribution and ROI)
• BirdEye (for reviews and reputation management)
• Microsoft Suite
• Experience with TikTok, Instagram, Facebook, YouTube, and LinkedIn

• PTO and paid holidays