Senior Marketing Intelligence and Performance Analyst

• Analyze the performance of marketing initiatives
• Interpret metrics and KPIs
• Identify opportunities for improvement
• Generate insights to support leadership in defining strategies and making decisions
• Understand the context behind the numbers and challenge assumptions and scenarios
• Propose recommendations and action plans
• Contribute to the continuous improvement of marketing performance
• Work closely with Marketing, Sales, and Leadership teams
• Connect data, strategy, and business objectives to drive results
• Ensure initiatives are executed according to plan
• Track campaign delivery and results

• Solid experience in Marketing Intelligence, Performance Marketing, or Growth, with a focus on data analysis, campaign optimization, and generating strategic insights
• Experience recommending action plans that support business decision-making
• Strong analytical skills, with the ability to create, monitor, and interpret performance KPIs
• Influence and discipline to ensure initiatives are executed according to plan
• Excellent communication and collaboration skills to work effectively with different teams
• Broad business perspective, with process discipline and a results-oriented mindset
• Proficiency in BI tools
• Proficiency in marketing automation, preferably HubSpot
• Strong knowledge of performance metrics
• Knowledge of Artificial Intelligence applied to Marketing
• Experience in technology/SaaS companies, SQL, and A/B testing are considered a plus
• Must reside in Brazil

• 100% remote work
• Health insurance
• Dental insurance
• IOB Benefits Card (an employee benefits program offering exclusive discounts across various shopping platforms)
• Childcare assistance
• Life insurance
• Internet allowance
• Profit-sharing plan (PLR)
• Partnerships with educational institutions
• Training and professional development programs
• Continuous feedback culture