Senior Lifecycle Marketing Manager

• Own strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
• Use behavioral data to identify where users lose interest, stop engaging, or miss purchase opportunities
• Create onboarding, abandoned-payment, offer, and follow-up journeys to increase first purchases
• Increase token purchases, repeat purchasing, retention, reactivation, and LTV through segmentation, personalization, and timing
• Build experiments, measure results, scale successful approaches, and generate follow-up opportunities
• Collaborate with Product, Data, Engineering, and Creative to improve CRM tooling, tracking, messaging, offers, and reporting
• Turn CRM into a major revenue channel for EverAI’s AI companionship products
• Report directly to Thomas Lacroix, Co-founder and CMO

• Demonstrated experience scaling CRM and personally driving measurable improvements in revenue, conversion, repeat purchases, retention, reactivation, or LTV
• Experience in a high-volume B2C subscription business where CRM directly affected revenue
• Ability to personally create segments, journeys, experiments, campaign logic, and performance analyses
• Ability to use user behavior, testing, control groups, attribution, and incrementality to validate results
• Comfortable building without a finished playbook and operating with incomplete information
• Ability to collaborate with technical, creative, and commercial stakeholders in English
• Comfortable working on products powered by uncensored AI models and content
• Experience in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce is a bonus
• Experience with token, credit, virtual-currency, bonus, or repeat-deposit models is a bonus
• Experience building or redesigning CRM in a fast-scaling company is a bonus
• Experience using AI for analysis, personalization, experimentation, or content development is a bonus
• Willingness and ability to work under a B2B contract arrangement in the country of residence

• 4 weeks (20 working days) of PTO per year
• Yearly in-person annual gathering
• Monthly allowance of 100 USD for health insurance expenses
• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available to up to three family members
• Co-working space budget up to twice per month (35 EUR / 40 USD per visit)
• Learning budget for courses, books, conferences, events, or certifications
• Company laptop provided
• Monitor budget up to 250 USD
• Keyboard/mouse/mic/headphones budget up to 150 USD
• Premium access to ChatGPT, Hugging Face, Claude Code, and other tools needed for the role
• Fully remote work from anywhere
• Long-term B2B contract arrangement preferred, with flexibility on contract structure
• Target bonus may be included in the published total gross annual compensation range