Marketing Manager – B2B, Digital Marketing

• Understand Liventus’s services, solutions, industry priorities, client challenges and buying process
• Translate technical capabilities into clear, differentiated messaging and compelling business value
• Build and execute integrated marketing plans aligned with business and sales priorities
• Own marketing calendars, recommend budgets, define campaign objectives and identify opportunities
• Manage initiatives from concept through launch and measurement
• Own website publishing, service and industry pages, blogs, resources, landing pages, forms and calls to action
• Develop SEO initiatives covering buyer-intent research, on-page optimization, content gaps, internal linking and technical improvements
• Develop and test GEO initiatives for AI-powered search and answer platforms
• Improve website conversion paths through analytics, testing and clear messaging
• Build editorial programs and thought leadership content around client problems and industry insights
• Produce articles, executive LinkedIn posts, newsletters, short videos, webinar topics and sales materials
• Develop case studies and validate technical statements and outcome claims
• Plan and execute integrated campaigns for priority services, industries and target accounts
• Manage email newsletters, targeted campaigns, segmentation, automation, testing and reporting
• Manage company social channels, especially LinkedIn
• Evaluate and manage paid search or paid social campaigns
• Run webinars end to end and support ELFA and other industry events
• Pursue podcasts, trade publications, partner webinars, conference panels and association opportunities
• Align with sales on target audiences, qualified leads, follow-up expectations and CRM handoffs
• Maintain a sales content library and develop collateral
• Establish metrics and report on website, search, campaign, lead, meeting and pipeline performance

• Typically 6–10 years of B2B marketing experience, with demonstrated ownership of integrated or digital marketing programs
• Experience marketing IT services, technology consulting, enterprise software or other complex professional services is strongly preferred
• Track record of independently setting priorities, executing campaigns and demonstrating business results
• Ability to explain personal contribution to previous work
• Ability to learn complex technology and industry topics quickly, understand buyer needs, and translate them into clear positioning and persuasive marketing
• Excellent English writing, editing, interviewing and storytelling skills, including confidence working with senior executives and technical experts
• Hands-on corporate website and CMS experience, preferably WordPress, including publishing, landing pages, forms and coordination of technical changes
• Strong practical SEO experience and an informed approach to GEO and AI search visibility
• Experience with email marketing, segmentation, nurture workflows and campaign reporting
• Familiarity with HubSpot, Dynamics 365 Customer Insights, Mailchimp or equivalent platforms
• Working knowledge of GA4, Google Search Console, campaign tracking and CRM reporting
• Ability to connect marketing performance with lead quality and pipeline outcomes
• Experience delivering content, LinkedIn programs, webinars and integrated campaigns
• Strong project management across multiple stakeholders
• Comfort working with US-based leadership and teams in India, including agreed working-hour overlap
• Bachelor’s degree in Marketing, Communications, Business or a related field, or equivalent practical experience

• Group Mediclaim Policy
• Parental Insurance Coverage
• Accident Policy
• Retirement Benefits (Provident Fund)
• Gratuity
• Overtime Bonus
• Paid Vacation & Holidays
• Profit Sharing & Incentives