Lead Sales Development

• Take functional responsibility for the development and management of Sales Development activities
• Align Sales Development activities with sales targets and the identification of new business opportunities
• Continuously improve processes, methods, and workflows for lead generation and qualification
• Identify opportunities for optimization and define appropriate measures to increase efficiency and quality
• Manage the assessment, prioritization, and follow-up of leads using appropriate criteria and KPIs
• Ensure the structured handover of qualified business opportunities to the relevant sales teams
• Analyze sales pipeline development, identify trends and areas requiring action, and derive concrete recommendations
• Take responsibility for the quality and ongoing enhancement of prospect and contact data in SAP Sales Cloud
• Support transparent, traceable, and data-driven sales management
• Coordinate collaboration with Marketing, Sales, and Delivery in the planning, execution, and evaluation of targeted campaigns
• Further develop new customer acquisition, promote knowledge sharing, and support the identification of new target groups and market opportunities

• Several years of experience in Sales Development, Sales Operations, or a comparable sales-related role, ideally in a B2B IT environment
• Good understanding of sales processes, lead management, and the development of a high-performing sales pipeline
• Ability to connect operational requirements with overarching sales objectives
• Structured analysis of KPIs and process workflows, with the ability to derive well-founded recommendations and concrete improvement measures
• Experience taking responsibility for complex tasks and independently implementing improvements reliably
• Experience working with CRM systems, ideally SAP Sales Cloud
• Strong commitment to data quality, transparency, and efficient processes
• Clear, audience-appropriate communication and the ability to coordinate diverse interests
• Confident collaboration with stakeholders from Marketing, Sales, Delivery, and other functions
• Act as a subject-matter resource, share knowledge, and remain open to new methods, technologies, and data-driven approaches