Marketing Technology Administrator

• Own day-to-day administration, maintenance, and health of the marketing technology stack
• Administer HubSpot Marketing Hub, including roles, teams, permissions, properties, lifecycle stages, lead scoring, workflows, forms, lists, CTAs, email templates, subscriptions, send health, and list hygiene
• Manage consent settings, subscription types, GDPR/CAN-SPAM compliance, and retention
• Test changes in sandbox before production and document changes
• Apply data standards, definitions, and quality controls across marketing systems
• Document field definitions, mappings, and data lineage
• Monitor the HubSpot–Salesforce sync and resolve errors, mismatches, mapping issues, and data quality problems
• Support WordPress CMS, page QA, redirects, form embeds, analytics, tagging, paid and social reporting data, and API connections
• Administer GA4 and Google Tag Manager, including tags, triggers, variables, conversion events, and UTM standards
• Co-build and maintain multi-touch attribution in HubSpot
• Instrument tracking and data required for attribution across channels, campaigns, and lifecycle stages
• Build recurring reports for weekly and monthly marketing reviews
• Triage intake requests, maintain documentation, and train new users
• Collaborate with the AVP, Data Governance, IT, Salesforce, Research, and Ad Operations teams

• Bachelor’s degree with substantial relevant experience may be considered
• Minimum of 2–4 years of hands-on experience administering HubSpot, with depth in Marketing Hub
• Proficiency in written and spoken English at CEFR B2 or higher
• Ability to present complex analysis clearly to senior leaders
• Ability to build and maintain workflows, properties, forms, lists, and dashboards without supervision
• Experience with data hygiene, including deduplication, enrichment, lifecycle management, and consent
• Experience managing integrations between HubSpot and other systems, ideally including Salesforce
• Working knowledge of GA4 and Google Tag Manager
• Experience with attribution or campaign tracking
• Understanding of touchpoint data capture, modeling, and reporting across channels
• Basic HTML and CSS knowledge
• Strong documentation habits
• Ability to explain technical concepts to non-technical stakeholders across departments
• Legal authorization to work in Mexico
• Must physically reside in Mexico City or Mérida
• Availability to occasionally work outside standard local business hours
• Preferred: HubSpot certifications; Operations Hub, custom objects, or API integration experience; Salesforce administration or HubSpot–Salesforce sync experience; WordPress or other CMS experience; paid media or social reporting data experience; GDPR, CCPA, and email compliance familiarity

• Flexible work arrangements
• Support for professional development
• Work/life balance
• Occasional travel opportunities, domestic and international