Program Manager, Field Marketing

• Develop a comprehensive field marketing strategy aligned to regional business priorities and revenue goals
• Plan, manage, and deliver integrated marketing programs, including in-person events, executive roundtables, webinars, and third-party activations
• Advise stakeholders on marketing strategy and plans, aligning activities with business priorities
• Lead end-to-end program management, including timelines, budgets, vendors, and logistics
• Own the regional presence at RelFest Sydney and flagship Asia events
• Lead audience acquisition campaigns and drive registration and attendance goals
• Develop supporting content and build event awareness across the region
• Manage joint marketing relationships with third-party sponsors and channel partners
• Adapt global initiatives, content, channels, and positioning for local relevance
• Collaborate with Demand Generation, Product Marketing, Brand, and Marketing Operations
• Execute the regional content strategy with the global content team
• Partner with in-market sales teams on program plans, campaign updates, and promotional materials
• Set, track, and report campaign metrics and commercial KPIs
• Optimise programs to improve outcomes and maximise ROI
• Own marketing’s contribution to pipeline generation, revenue contribution, and commercial outcomes

• Bachelor’s degree (or equivalent) in marketing or a related field
• 7+ years professional experience in marketing
• Track record of owning commercial outcomes in a senior field marketing or demand generation role
• Proven in-market experience across at least one Asia market: Singapore, Hong Kong, India, or South Korea
• Preferred: Experience in B2B technology or SaaS marketing environments
• Preferred: Experience across more than one Asia market: Singapore, Hong Kong, India, or South Korea
• Preferred: Familiarity with marketing automation and CRM platforms such as Marketo and Salesforce
• Preferred: Experience across events, field marketing, demand generation, and ABM
• Demonstrable programme management skills
• Ability to prioritise effectively and manage competing workstreams
• Ability to work across all levels of a business and manage senior stakeholder relationships
• Strong analytical mindset and ability to use metrics to evaluate success
• Understanding of target audiences and buyer experiences
• Accountability for campaign and event deliverables and commercial results