CRM Analyst

• Plan and execute multichannel CRM strategies aligned with business objectives, defining hypotheses, segmentation criteria, and tests for continuous optimization
• Prepare communication briefs for campaigns and customer journeys, ensuring consistency with the strategy and alignment with Creative and Content teams
• Develop logic-based segments that take value, behavior, and lifecycle into account
• Implement automated campaigns and journeys in the CRM platform, ensuring proper configuration and integration with other systems
• Monitor and analyze campaign results, providing recommendations to optimize content, strategy, and overall performance
• Ensure that all stages involved in assigned initiatives and projects are completed on time and aligned with business objectives
• Consolidate insights and learnings into structured reports, maintaining historical records to support strategy development and continuous process improvement
• Collaborate with Marketing, Product, and Sales teams

• Bachelor's degree completed
• Previous experience in CRM, with both strategic and operational responsibilities
• Previous experience with CRM platforms
• Intermediate Excel skills
• Experience with A/B testing, including hypothesis definition, variant development, and results analysis
• Understanding of CRM metrics, including open rate, CTR, CTOR, and conversion rate

• Health insurance (Unimed)
• Dental insurance (Bradesco Dental)
• Pharmacy benefit
• Zenklub: emotional support and sessions with specialists
• Life insurance
• Gympass (Wellhub)
• Profit-sharing and results-based bonus (PLR)
• Meal and food allowance
• Home office allowance
• Birthday month day off
• Baby gift basket for new mothers and fathers
• School kit for employees' school-age children
• Christmas gift card
• 50% discount on CA Clear Aligner aligners
• 20% discount on purchases from our Utilidades Clínicas e-commerce store
• Corporate education platform
• Welcoming environment, strong collaboration, positive energy, and genuine growth opportunities