General Manager – Marketing and Ecommerce Growth

• Own HoopStars' business plan, budget, revenue, profitability and cash forecasts
• Lead sales and operations, ensuring programmes, coaches, venues and service quality keep pace with demand
• Improve paid search and social, creative, landing pages, enrollment funnels, pricing, offers, referrals and retention
• Define the parent marketing team's structure
• Recruit specialists and appoint contractors or agencies where useful
• Manage priorities and performance across brands
• Connect campaign performance to paying customers, repeat enrollment and contribution profit
• Allocate marketing investment using reliable reporting and testing
• Inspect advertising accounts, diagnose funnel problems and help launch improvements
• Propose budgets and team plans and make operating decisions within agreed authority
• Provide clear weekly reporting and participate in monthly business reviews with the founder
• In the first 90 days, understand customers, operations and economics; audit marketing; establish reporting; propose team structure and hiring priorities; launch growth tests; and take ownership of normal HoopStars business decisions

• Demonstrated results in paid acquisition, conversion and retention
• Commercial responsibility beyond a marketing budget: pricing, margins, staffing, forecasts or business profitability
• Experience hiring and managing marketers, creatives, agencies or other specialists
• Ability to translate ecommerce methods into a service business with real delivery capacity and customer commitments
• Comfort doing practical work while developing people and systems
• Strong professional English and effective remote leadership
• Experience in youth sports, education, fitness, memberships or multi-location services is useful
• Evidence of building a profitable business and an effective team matters most
• Complete the Culture Index survey
• Complete the Criteria GAME assessment in English
• Submit a CV and describe a business or brand grown, including spend, results and personal contribution; a team built or managed; and a commercial decision that failed and subsequent changes

• Remote work from LATAM, with Toronto-hours collaboration
• Opportunity to build and lead a business and the parent marketing team
• Equity opportunity subject to agreed terms
• Potential future relocation to the US or Canada by mutual agreement
• Bookkeeping assistance
• HR support
• IT and website support
• Local manager covering customer service and day-to-day sales