Google Ads Expert

• Plan, launch, manage, and optimize Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube, as applicable.
• Conduct keyword research, competitor analysis, and audience targeting to identify growth opportunities.
• Monitor and optimize campaign performance, focusing on ROAS, CPA, CPC, CTR, and conversion rates.
• Manage advertising budgets effectively to maximize campaign profitability.
• Write and test compelling ad copy to improve click-through and conversion rates.
• Implement and troubleshoot conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager.
• Conduct A/B testing across ad creatives, landing pages, bidding strategies, and targeting.
• Prepare performance reports with actionable insights and recommendations.
• Collaborate with internal teams and stakeholders to align paid advertising strategies with business objectives.
• Stay up to date with Google Ads platform updates, industry trends, and best practices.

• Minimum 2 years of hands-on experience managing Google Ads campaigns.
• Proven track record of successfully managing and optimizing paid advertising campaigns.
• Strong understanding of Google Ads, including Search, Display, Shopping, and Performance Max campaigns.
• Experience with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• Solid knowledge of keyword research, bidding strategies, audience segmentation, and campaign optimization.
• Ability to analyze campaign data and translate insights into actionable improvements.
• Experience managing advertising budgets and optimizing campaigns for ROI and ROAS.
• Strong analytical, problem-solving, and organizational skills.
• Excellent written and verbal English communication skills.
• Ability to work independently, manage multiple priorities, and meet deadlines in a remote environment.
• Previous experience working at a digital marketing agency, PPC agency, or performance marketing agency.
• Experience managing multiple client accounts or campaigns simultaneously.
• Google Ads certifications.
• Familiarity with other advertising platforms such as Meta Ads, LinkedIn Ads, or Microsoft Ads.
• Experience with landing page optimization and conversion rate optimization (CRO).
• Experience working with international clients, particularly in the UK, US, or Australian markets.

• Fully remote role with flexible work environment
• Work with high-growth companies and performance-driven teams
• Opportunity to scale campaigns with significant ad budgets
• Performance-based bonuses tied to campaign success
• Direct collaboration with international clients and marketing leaders