Channel Marketing Manager

• Own marketing across all partner channels
• Agree on objectives with channel owners and define the marketing contribution
• Analyze effective initiatives and scale them across additional partners and channels
• Translate requirements from Sales and Business Development into concrete marketing initiatives
• Develop repeatable marketing processes together with channel owners
• Segment and activate tax advisors and accounting firms, converting them into paying customers
• Develop referral mechanisms, campaigns, and materials for accounting firms
• Communicate the product’s value clearly to accounting firms and their clients
• Acquire new partners through marketing initiatives and develop existing partners into active revenue channels
• Create partner enablement materials such as presentations, one-pagers, email templates, campaign kits, and training materials
• Further develop affiliate and referral initiatives
• Support the marketing side of strategic go-to-market processes
• Plan channel campaigns and implement them with the Email, Paid Marketing, Content, Design, and Website teams
• Develop email sequences and evaluate their results
• Brief landing pages and content, and work on conversion and user journeys
• Develop campaigns for different partner segments and tailor them to target audiences
• Prepare and follow up on webinars, workshops, and events
• Test approaches and optimize or discontinue them based on the results
• Build an end-to-end journey with Sales, from initial contact through to closing
• Define handoff points between Marketing, partners, and Sales
• Document campaigns, leads, and partner activities in the CRM
• Measure the contribution of channels and initiatives to qualified leads, closed deals, and revenue
• Regularly report on Marketing and Channel KPIs and derive next steps

• 2–3 years of experience in B2B marketing, ideally in partner, channel, affiliate, or sales marketing
• Experience independently managing marketing initiatives from conception through execution and evaluation
• Ability to derive concrete marketing initiatives from sales and partner objectives and implement them collaboratively
• Experience with multi-channel campaigns and evaluating their success based on leads, conversion, and revenue
• Strong email marketing skills, particularly segmentation, email sequences, and performance analysis
• Ability to create marketing materials for partners and Sales
• Experience working closely with Sales, Business Development, or Partner Management
• Confident use of CRM systems and marketing tools, as well as data-driven evaluation of initiatives and channels
• Independent, reliable, and solution-oriented working style
• Fluent German skills, both written and spoken
• Strong English skills for collaboration with international partners
• Experience in SaaS, software, FinTech, or financial services is a plus
• Knowledge of tax advisory, bookkeeping, or accounting is a plus
• Experience with resellers, affiliates, referral programs, or white-label partnerships is a plus
• Experience in partner enablement, e.g. sales collateral, partner kits, or training materials, is a plus
• Experience with landing pages, conversion optimization, or marketing automation is a plus
• Experience with webinars, events, or joint campaigns with partners is a plus

• Permanent employment contract
• Clear responsibilities and strong support
• Mistakes are viewed as valuable learning opportunities
• A collaborative commitment to achieving exceptional results
• Individual development and ownership
• Dynamic, direct, and timely feedback
• Open communication and support for personal and professional development
• Team days, summer parties, and Christmas parties
• Corporate benefits
• Dog-friendly workplaces
• Bike leasing