Channel Marketing Manager

• Develop and execute integrated channel marketing strategies that drive demand and pipeline through VARs, distributors, and MSPs
• Build and manage co-marketing programs, campaigns, and sales plays with key partners, aligned with regional revenue goals and sales priorities
• Localize and amplify global campaigns for the region
• Build and maintain trusted relationships with channel partners and internal cross-functional teams
• Enable partners with co-branded assets, training, and sales enablement tools to accelerate sell-through
• Manage MDF (Market Development Funds) programs, ensuring effective investment, compliance, and measurable outcomes
• Track and report campaign effectiveness and ROI, making data-driven recommendations
• Conduct quarterly marketing reviews with partner leadership
• Present quarterly business reviews
• Collaborate with product, digital, and field marketing teams to create campaign assets, joint messaging, and enablement tools

• 7-10 years of experience in channel, partner, or field marketing within the B2B technology or SaaS industry
• Proven experience working with VARs, distributors, and/or MSPs
• Demonstrated ability to measure and optimize marketing ROI, with strong analytical, budgeting, and reporting skills
• Hands-on experience with marketing automation, CRM, and analytics platforms (e.g., HubSpot, Salesforce, Looker Studio)
• Familiarity with email outreach tools (like Apollo, Salesloft, Outreach)
• Strong understanding of inbound marketing funnels, lead nurturing, and customer lifecycle marketing
• Excellent project management skills; able to manage multiple priorities and deadlines in a fast-paced environment
• Strong written and verbal communication skills; able to collaborate effectively across teams and with external partners
• Self-starter comfortable with experimentation, learning new technologies, and adapting quickly
• Highly organized, detail-oriented, and proactive in identifying opportunities and proposing solutions
• Collaborative team player who builds strong relationships with internal and external stakeholders
• Customer- and partner-focused mindset, with a passion for driving engagement and business impact
• Comfortable with ambiguity and change; able to switch priorities quickly and manage competing demands
• Committed to continuous learning, creativity, and making a measurable impact
• Ideal candidates are proficient in English in addition to one or more additional European languages

• Minimal travel (1-2 times per quarter), including travel across borders for partner meetings, events, and training