Trade & Growth Marketing Manager

• Develop B2B marketing initiatives for retailers, distributors, and wholesale partners
• Turn product, category, point-of-sale, routing, and sales data into retailer-facing insights and messaging
• Support retailer conversations, resets, launches, category reviews, and commercial priorities with marketing materials
• Keep the brand top-of-mind with retail buyers through targeted communications, newsletters, industry opportunities, and thought leadership
• Align marketing with commercial priorities and retailer relationships alongside leadership and sales
• Plan, launch, manage, and optimize paid campaigns tied to business outcomes
• Build A/B tests across messaging, audiences, creative, offers, and landing pages
• Analyze campaign performance, engagement, leads, conversion, and revenue contribution
• Support D2C growth through conversion-focused social media, paid media, and content
• Use AI tools for content creation, campaign testing, research, reporting, ideation, and workflow optimization
• Create brand-aligned content for social media, paid campaigns, retailer communications, and sales initiatives
• Evaluate emerging AI tools and recommend practical marketing applications
• Adapt master decks, brand materials, and templates for retailer opportunities
• Create sales decks, buyer presentations, one-sheets, and commercial materials
• Tailor presentations to specific audiences and streamline sales-material creation
• Develop reports and recommendations for leadership on what to scale, adjust, test, or stop
• Collaborate with leadership, sales, and creative resources to align activities with growth goals
• Own projects and contribute ideas in a fast-moving, lean environment

• 4+ years of experience in trade marketing, growth marketing, B2B retail marketing, CPG marketing, or a related commercial marketing role
• Experience supporting retailers, distributors, wholesale partners, or consumer brands is strongly preferred
• Hands-on experience managing paid campaigns and using A/B testing to improve performance
• Experience creating sales decks, retailer presentations, category materials, or other buyer-facing collateral
• Strong understanding of paid media, audience targeting, campaign optimization, conversion, and performance reporting
• Ability to work with sales, point-of-sale, campaign, and customer data to identify growth opportunities
• Strong presentation, storytelling, and visual communication skills for buyer-facing and commercial materials
• Proficiency with modern AI tools for content creation, research, automation, and marketing workflows
• Familiarity with Meta, Google, LinkedIn, Canva, Figma, analytics platforms, CRM systems, and email marketing tools
• Ability to use AI-supported processes while maintaining creative judgment and brand quality
• Strong analytical and creative judgment across data, strategy, content, and execution
• Strong organization and ability to work proactively with senior leadership in a lean environment
• Availability to work 9:00 AM–5:00 PM EST
• Resume must be submitted in English and PDF format
• Must submit a video showcasing skill sets using the same email as the application

• Fully remote work arrangement
• Opportunity to own a high-impact commercial marketing function
• Direct collaboration with leadership
• Opportunity to modernize marketing execution and support retail and D2C growth