Paid Media Coordinator

• Provide technical leadership for Stark Marketing’s Paid Traffic team, with a focus on plastic surgery clinics.
• Develop managers and drive improvements in processes, paid media practices, and campaign quality.
• Define best practices and quality standards for campaigns, budgeting, tracking, testing, and results analysis.
• Monitor manager performance and identify strengths and development needs.
• Provide frequent feedback, conduct biweekly one-on-one meetings, support individual development plans (IDPs), and lead semiannual performance reviews.
• Plan and conduct training sessions, technical workshops, and discussions of real-world cases.
• Identify opportunities and lead the adoption of Claude Code, Codex, and other AI tools.
• Map and document processes, diagnose bottlenecks, and coordinate improvements.
• Train professionals on adopted changes and monitor their impact.
• Guide integrations between websites, CRM systems, and media platforms in collaboration with Technology and CRM owners.
• Monitor team KPIs and develop action plans.
• Participate in churn analysis and lead Paid Traffic improvements to support client retention.
• Monitor plan implementation and adjust course when necessary.
• Ensure management tools are kept up to date and that client reports meet quality standards.
• Align technical needs with Strategy, Content, Audiovisual, and Technology teams.
• Support complex diagnoses and guide managers through critical situations.
• Present team results, staff development, risks, and decision-making or investment needs to management.

• Advanced proficiency in Meta Ads, including campaign planning, structuring, optimization, and analysis, with the ability to guide managers and identify improvement opportunities.
• Google Ads expertise is a valued differentiator, but secondary to Meta Ads.
• Website tracking: configure and validate events and conversions, ensuring consistency across media, websites, and CRM systems.
• Integrate CRM data with Meta Ads and Google Ads to send qualification and conversion signals, improve traceability, and guide optimization.
• Analyze funnels and lead quality, including MQL, SAL, and SQL.
• Measure offline conversions.
• Technical leadership, professional development, training delivery, and management of processes, KPIs, and action plans.
• Communicate expectations, standards, and decisions clearly.
• Demonstrate assertiveness and composure when addressing deviations, critical situations, and difficult conversations respectfully.
• Organize and consistently follow through on commitments to completion.
• Delegate effectively and foster managers’ autonomy.
• Demonstrate analytical thinking, openness to feedback, and an ethical approach.

• Flexible working hours
• Independent contractor agreement
• Affirmative-action opportunity for LGBTQIA+ people
• Affirmative-action opportunity for Black people
• Affirmative-action opportunity for women
• Affirmative-action opportunity for Indigenous people
• Affirmative-action opportunity for people aged 40 and over