Growth & Demand Generation Manager

• Build and own the demand generation function from scratch
• Establish channels, campaigns, processes, and reporting for consistent sales-qualified pipeline
• Own marketing-generated sales-qualified opportunities and approximately $1M in qualified opportunity pipeline per quarter after the first 3–6 months
• Develop and execute creative, unconventional demand generation campaigns
• Convert successful experiments into repeatable, scalable acquisition programs
• Execute across content, webinars, email, paid acquisition, partnerships, and other growth initiatives
• Build content-led programs across LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats
• Own webinars and virtual events from topic selection through post-event conversion
• Develop email campaigns, nurture sequences, audience segmentation, and outbound marketing initiatives
• Launch, test, and optimize Google Ads, LinkedIn Ads, Meta Ads, and other paid acquisition campaigns
• Build and optimize landing pages, messaging, conversion paths, and calls to action
• Track and optimize MQL, SQL, SQO, booked demo, conversion rate, CAC, spend, and pipeline metrics
• Establish attribution and reporting for campaign and channel performance
• Collaborate with leadership and sales on ICP, messaging, growth opportunities, and conversion improvement
• Coordinate external SEO/AEO specialists and contractors
• Use AI tools to accelerate research, content creation, campaign development, experimentation, and analysis

• Build and own the demand generation function from scratch, establishing channels, campaigns, processes, and reporting
• Accountability for marketing-generated sales-qualified opportunities and a dollar-denominated pipeline target
• Develop and execute creative, unconventional demand generation campaigns
• Turn successful experiments into repeatable, scalable acquisition programs
• Hands-on execution across content, webinars, email, paid acquisition, partnerships, and growth initiatives
• Build content-led programs using LinkedIn, newsletters, blogs, long-form content, podcasts, and other formats
• End-to-end ownership of webinars and virtual events
• Email marketing, nurture sequences, audience segmentation, and outbound marketing using HubSpot or comparable platforms
• Paid acquisition experience with Google Ads, LinkedIn Ads, Meta Ads, or other channels
• Landing page, campaign messaging, conversion path, and call-to-action optimization using Webflow or similar platforms
• Funnel performance tracking across MQLs, SQLs, SQOs, booked demos, conversion rates, CAC, marketing spend, and pipeline generated
• Attribution and reporting
• Collaboration with leadership and sales to understand ICP, refine messaging, and improve lead-to-opportunity conversion
• Coordination with external SEO/AEO specialists and contractors
• Use of AI tools such as Claude, ChatGPT, or equivalent platforms

• Salary will be determined based on experience
• Location: Fully remote; candidates may be based anywhere
• PTO: 15 days
• Holidays: Local or US holidays