Digital Marketing Specialist – TikTok Ads

• Develop and scale TikTok as a key user-acquisition channel
• Build and optimize campaigns using AI-powered tools
• Identify TikTok trends, sounds, and content formats and turn them into creative hypotheses
• Run A/B tests across campaigns, audiences, and ad creatives
• Translate performance insights into actionable briefs for the creative team
• Collaborate with analytics and creative teams on full-funnel acquisition strategies
• Manage advertising budgets
• Report on channel performance
• Forecast the impact of user-acquisition activities on key business metrics

• At least 2 years of experience in Performance Marketing, including hands-on campaign management in TikTok Ads
• Solid understanding of TikTok Ads Manager, including campaign structure, audience targeting, bidding strategies, and attribution
• Strong understanding of native TikTok creative formats, Spark Ads, hooks, and creator-style content
• Practical experience using AI tools for research, content, analysis, or optimization
• Experience managing advertising budgets and converting performance data into business forecasts and reports
• Proactive mindset and ability to generate ideas and find solutions
• Strong experience in partner communication and negotiations is a plus

• A strong, experienced team of marketers, analysts, and creatives
• A global product with real audience scale across multiple markets
• Access to AI tools and the freedom to integrate them into your workflow
• A culture of experimentation where good ideas get tested
• Room to grow as the team and product scale
• A mission that inspires
• Trust without micromanagement
• Independent time management and decision-making
• Growth opportunities and career upgrades
• Flexible work format: office, remote, or hybrid
• Corporate gym workouts with professional trainers
• Massage
• Corporate lunches
• Sports and team activities
• Regular online workouts
• Partner discounts
• Free access to BetterMe products
• Health insurance and corporate doctor
• Open communication, transparency, honest feedback, and support for initiatives
• Support for sports events, including covered entry fees
• New hardware and equipment for productive work
• Legal and finance support, including personal consultations