Head of Growth

• Report directly to the CEO and sit on the leadership team
• Lead all marketing functions, including paid media, creative, conversion, brand, content, and SEO
• Build the marketing team, set strategy with the leadership team, and own business outcomes
• Manage paid media across Meta, Google, LinkedIn, and X for 2–3 product lines
• Oversee approximately $80K/month in current ad spend and forecast returns while scaling toward $150K/month
• Reallocate spend across channels, campaigns, and offers based on cost per meeting held
• Oversee offers, lead magnets, landing pages, forms, booking and show rates, and the testing roadmap
• Work with sales weekly to improve targeting, offers, creative, and lead quality
• Provide sales enablement messaging, content, and market insights
• Develop lead-generation strategy and challenge ICP assumptions using data
• Own attribution and tracking with Sales Ops, including offline conversions and HubSpot attribution
• Build dashboards, automations, and reusable AI agents
• Lead the creative team by setting priorities, workflows, output expectations, and production speed
• Hire a Senior Content Marketing Manager and structure the content and organic team
• Direct the SEO agency and measure organic traffic, rankings, and pipeline
• Lead a flat team of six to eight people across paid media, creative, conversion, and brand/content/SEO
• Audit the funnel during the first 30 days and identify the three biggest leaks
• Finalize paid media staffing, establish creative testing cadence, launch conversion improvements, reduce cost per meeting held, and present a content and organic growth plan within the first 90 days

• 10 years of experience
• Experience leading growth for a B2B services, lead-generation, or sales-led B2B software company
• Success measured by booked or held sales meetings rather than e-commerce sales or self-serve signups
• Owned a paid media budget of $50K+/month across Meta, Google Ads, LinkedIn Ads, and X (Twitter) Ads
• Genuine depth across Meta, Google Ads, LinkedIn Ads, and X (Twitter) Ads
• Experience scaling paid spend while maintaining or improving meetings, SQLs, and CAC
• Strong funnel math skills, including CAC, conversion rates by stage, and forecasting spend against business outcomes
• Experience managing media buyers or agencies and evaluating account structures
• Experience owning offers, lead magnets, and landing pages
• Experience working closely with a sales team in a sales-led funnel
• Experience managing an SEO agency or organic program
• Experience building a creative testing engine
• Experience hiring and managing a small team, ideally including remote and international team members
• Strong HubSpot skills, including lifecycle stages, offline conversion setup, and attribution
• GA4 expertise
• Advanced AI fluency beyond prompting; experience building tools using Claude Code or similar platforms, reusable skills or agents, dashboards, and automations
• Strong ownership mindset
• Experience in staffing, recruiting, or outsourcing is a nice to have
• Experience building a brand or thought-leadership program alongside performance marketing is a nice to have
• Experience with CRO testing tools such as VWO and conversion value modeling on Meta is a nice to have
• Must be available to work U.S. business hours aligned with the client’s time zone
• Must work East Coast US hours
• Resume must be submitted in English and PDF format
• Must submit a video showcasing skill sets

• Fully remote work
• Full-time schedule aligned with East Coast US hours
• Opportunity to sit on the leadership team and report directly to the CEO
• Opportunity to build and lead an AI-native marketing team
• Opportunity to shape and hire the team
• Global and international team environment